1. Craig Jacobson Open Spaces
Website Basics
Craig Jacobson
Open Spaces

2. How do people get to your website?…google!
What drives traffic? Google rankings, search terms, cross linking with partner sites, industry association sites

3. The new marketing is critical to achieving company goals
Small and large companies selling B2B products and services have adopted new emarketing techniques

4. Basic concepts: Organic search versus paid search words
- Google Adwords
“Organic” search results influenced by website content, design and search engine ranking

5. Website Traffic Search Engine Rankings Website content is King
Select your search terms
Become top ranked in organic search
Understand your traffic (website analytics)
Examine competitors web traffic
Website content is King
Search engine optimization techniques can improve organic search rankings

6. What works:
People often click through on organic search results-
74% of traffic

13. Quick Conclusions
What does this mean to you, a website owner?
- Quality content brings visitors. Know what brings traffic to your site. What search terms work? What referral sites are productive?
- Business people look to your website differently depending on their role in a decision process and depending on their stage of a purchase process
How do you make a website work for you?
Provide all revelant information to prospects in easily digestable forms: written, audio, video and interactive
Drive your own website visits using direct marketing
Track visitors- log them into your CRM and begin marketing to them

14. Sales and Marketing Consulting
Our Value:
Create effective marketing campaigns
Use direct marketing techniques to bring in more sales
Design and implement marketing systems
Thanks to Harte-Hanks, ominture, google, infusionsoft and others.