Use Your Social Profiles To get Search Engine Optimized

We have talked a lot about Hummingbird The emphasis has been on long tail key words Using search keys in your videos and blog posts that answer questions your customers have Updates to Hummingbird have increased the importance of Social search results

Hummingbird is also Google’s official transition into semantic search, meaning a switch to trying to determine what someone is looking for, instead of only using the keywords typed into the search bar. In essence, Google is trying to determine a user’s intent. Semantic search has a very social component in that Google search is attempting to understand what a searcher wants so that it can answer queries meaningfully, not just with keyword dense content. Because Google wants to give the most relevant results, it uses some social measures to determine which content is the best and which writers are the most authoritative. Quality content by trusted sources is shared more often, making it more relevant to Google.

With this knowledge in mind you need to make sure your social presence keeps you or makes you relevant in your area Facebook (profile and fan page) LinkedIn Google+ Youtube Twitter Instagram Tell the same story on all of them

Start with Facebook Go to your profile and click your about tab

Once you are in your about section select the Details about you option

Click write some details about yourself

This about section has 2 main purposes Tells the story of who you are….give a summary of Who you are, who you help, and How you help them Use a keyword phrase for your main search criteria: Central Floridas best mortgage expert Mortgage Lender in Central Florida Tampa Bay mortgage professional

People will seek out who you are (#1 button clicked on a website is the about me section) Google will see the key phrase in your profile and begin seeing you as an authority (helps with SEO for all things you author) Before you save changes

In order for Google to see it you must change the setting to Public

Do the same to the About section on your business page

Scroll down and hover over about section, the edit option will appear on the top right

Select Short Description first and use your keyword phrase as the short description. Like a title

Then edit the long description

Copy and paste the about from your profile You can use the same about for all your profiles Just make sure the first time it has the essential SEO you need to be an authority

Go to and click the squares menu (sign into google if you don’t see this)

Once you are in your Google+ account, click the profile button

Click Edit Profile

Begin with your “Tag Line”(max 140 charactors)

Click the Info icon under the right corner of the image

Make sure all your work contact and personal contact info are added (add any other info fields you can)

Make sure your entire about section in Google + is set Each field is an indicator to Hummingbird, having them all filled equals data rich and Hummingbird likes that for authority indication The Links section is very special…allows you to tell Google what all the websites you contribute to (including other social sites) Pretty easy to set up your “contributor to”

Click the edit button for the links section

Go to Youtube Click on My Channel on the left

Click the about tab

Hover over description area and edit will appear on the top right

Copy and paste your about

Go to twitter Click on Profile and Settings (your picture)

Click on edit profile on the far right

Twitter is a little different in that you are limited by a certain number of characters for your about section (140) Use your keyword phrase and a local indicator Your information center and mortgage expert for Palm Harbor Fl.

Go to Pinterest Click your name on the top right

Click the drop down menu were your title (name) is

Select edit profile

Just like twitter you are limited to 160 characters. Use the same description as in Twitter

Open Instagram on your phone and go to your profile section Click edit profile

Paste the same about as you did for Twitter and Pinterest Click the check box on the top right to save

You do NOT have to be actively posting on all these sites to be seen in the search results People who search for you specifically will get a great about you message People who search for your keyword phrase will find you organically Take these easy steps to make your social media work for you