1. Make “The Big Switch”
Fall out of love with your store, your products your services, and your technology.
Fall in love with your customers.
In other words… put your customer’s wants, needs, and desires first.

2. Why Have A Website?
Give Basic Information to Your Customers and Prospects
Build Current Customer Loyalty
Attract New Customers (Prospects)

3. Elements Of A Great Site
Your Site Design Should Reflect The Quality of Your Business

4. Elements Of A Great Site

5. Elements Of A Great Site

6. Elements Of A Great Site
Easy to Read
Good, professional design
Easy to read font and background
Minimize “flash” or animated effects
Correct spelling, grammar, writing style

7. Elements Of A Great Site
All the rainbow fonts are flashing and scrolling!!

8. Elements Of A Great Site
All the top links are scrolling – impossible to read!

9. Elements Of A Great Site
And once again the rainbow background is scrolling!!

10. Elements Of A Great Site
Easy to Navigate
Don’t make it TRICKY!!
Keep navigation location consistent
Always have a link to “Home”
Create good internal links
External links should open a new window

11. Elements Of A Great Site
Where is the navigation information??

12. Elements Of A Great Site
HUH???
What are you supposed to do on this home page?

13. Elements Of A Great Site
Newsletter Sign-up
Put it on every page of your website
Make it a part of the site design

14. Get Traffic to Your Site

15. Elements Of A Great Site
Design is important…
Content is KING!

16. Elements Of A Great Site
Created From Your
Customer’s Point Of View
WIIFM?
What’s In It For Me?

17. Elements Of A Great Site
Home Page
Tell the customer what’s in it for them and lead your customer or prospect deeper in to the site.

18. Elements Of A Great Site

19. Elements Of A Great Site

20. Elements Of A Great Site
Give Necessary Basic Information
Contact information that’s EASY to find – on every page.
Map or driving directions
Product information – pictures are VERY informative
Information about you, your staff, and your store.

21. Elements Of A Great Site

22. Elements Of A Great Site
Make It Fun or Interesting
Helpful information
Case studies
Solve a problem
Be a broader resource
Just plain fun – comics, jokes, recipes, puzzles, horoscopes, games

23. Elements Of A Great Site

24. Elements Of A Great Site

25. Elements Of A Great Site

26. Elements Of A Great Site
Frequently Updated Content
Current, interesting information
No out-dated information
Can be updated by YOU, not wait for web master – money and time barriers

27. Elements Of A Great Site
Clear Call to Action
Sign Up Now!
Shop the on-line store…
Watch the video!
Get Blog Updates – Automatically!
Read the full article…

28. The “Field Of Dreams” Myth
“If You Build It,
They Will Come”
The “Field Of Dreams” Myth

29. They Won’t!

30. Get Traffic to Your Site
Send Your Customers
Your Newsletter
Your Facebook Page
Your YouTube Channel
Your Tweets

31. The One-Two Punch! Your Web Site Your Email List Your Email Message
Add customers from in-store sign up to your list manually.
People can also sign up on your web site to receive your e-newsletters and their names addresses automatically get added to your list.
Your Web Site
Have a sign up box on your web site. You can gather names and addresses here and in your store.
Your Message
Send periodic messages to your list & include links to your web site.
You can link to your home page, information pages or to product pages on your web site. It depends on where you want your customers to go.

32. Search Engine Optimization
Get Traffic to Your Site
Search Engine Optimization
Submit your URL to Google
Submit your site map to Google

33. Search Engine Optimization
Get Traffic to Your Site
Search Engine Optimization
Use Good Keywords
Give the “Title Bar” on each page a key word appropriate name
Meta-tags and description use appropriate keywords
Page URL contains keywords
Page content contains keywords at about 5% concentration.
Add keywords to picture tags and descriptions

34. Search Engine Optimization
Get Traffic to Your Site
Search Engine Optimization
Good internal linking on keyword phrases
Links into your site – authentic and valuable
Read the article on Austin area hiking trails

35. Claim Your Google Places
Get Traffic to Your Site
Claim Your Google Places
Will come up in local search
Google will “like” you more
Customers can leave reviews, get coupons, etc.