Get Inspired: MARKETING WITH VIDEO ACROSS THE CUSTOMER LIFECYCLE

© 2011 Brightcove Inc. VIDEO IS… TAKING OVER THE WEB 2 |Confidential Proportion of Total U.S. Internet Traffic

Bringing Products to Life and Increasing Engagement Increasing Traffic and Time on Site Expanding Audiences and Building Brands Creating New High-Value Advertising Opportunities Improving Communication With Stakeholders Converting Browsers Into Buyers 3 | Confidential VIDEO IS… DRIVING BUSINESS VALUE ©2011 Brightcove Inc.

4 | Confidential ©2011 Brightcove Inc. VIDEO IS… COMPLEX

Brightcove Eliminates Complexity and Helps You Drive More Value with Video

6 | Confidential ©2011 Brightcove Inc. THE BRIGHTCOVE ONLINE VIDEO PLATFORM 6 Easily Upload Videos Manually or Programmatically Encoding, Store and Organize Custom Branded Players Advertising, Analytics Live, Mobile and more Easily Deliver to any Device, Destination, or Distribution Partner

7 | Confidential ©2011 Brightcove Inc. VIDEO CAN DRIVE VALUE THROUGHOUT THE CUSTOMER LIFE CYCLE

8 | Confidential SEO YouTube Social video Live video User generated content Confidential ©2011 Brightcove Inc. AWARENESS

9 | Confidential ©2011 Brightcove Inc. VIDEO DRAMATICALLY IMPROVES SEO “Videos are 53 times more likely than text pages to appear on the first page of search results”

YouTube GrowthSearch Engine Share 10 | Confidential ©2011 Brightcove Inc. YOU TUBE FOR AWARENESS

On YouTube.com On my Phillips.com 11 | Confidential ©2011 Brightcove Inc. Goal is awareness building Content and environment tuned for viral sharing Mixed brand voice Limited customization options Basic analytics THE BLENDED DISTRIBUTION STRATEGY Goal is interest and conversion Content and environment tuned for engagement and action Single brand voice Complete creative control Deep analytics

Engaging site focused on interest and conversion 12 | Confidential ©2011 Brightcove Inc.

What’s the first organizationthat comes to mind when you think of innovating with online video?

U.S. Department of State 14 | Confidential ©2011 Brightcove Inc. Pre-event media blitz Simple camera setup High quality live streaming Facebook fan page embed Post-event on-demand viewing LIVE VIDEO EVENTS

Live Events to Drive Awareness 15 | Confidential ©2011 Brightcove Inc. LIVE VIDEO EVENTS

… with Integrated Social Media 16 | Confidential ©2011 Brightcove Inc. LIVE VIDEO EVENTS

Drive Awareness with User Generated Content 17 | Confidential ©2011 Brightcove Inc.

18 | Confidential ©2011 Brightcove Inc. Product demos Video storytelling Video case studies Expert testimonials INTEREST

KOHLER DESIGNER ROOMS PROJECT 19 | Confidential ©2011 Brightcove Inc. Branded video portal Leading designers created rooms Places the product in a solution context BRING PRODUCTS TO LIFE

FUTEK 20 | Confidential ©2011 Brightcove Inc. Leading manufacturer of load cells and sensors Leveraging playlists to drive engagement Significant increase in overall traffic PLAYLISTS DRIVE ENGAGEMENT

Complex – Multi-Touch Sales Cycles 21 | Confidential ©2011 Brightcove Inc.

22 | Confidential ©2011 Brightcove Inc.

SYMANTEC 23 | Confidential ©2011 Brightcove Inc. Video customer success stories and testimonials Related video content, product overviews Integrated with multi-touch marketing campaigns Great blended distribution with YouTube and branded site INCREASE TRUST WITH VIDEO CASE STUDIES

24 | Confidential ©2011 Brightcove Inc. CUSTOMER CASE STUDIES

25 | Confidential ©2011 Brightcove Inc.

Impact of Social Media 26 | Confidential ©2011 Brightcove Inc.

Impact of Social Media A Monthly Growth Rate for Video Traffic Referral Bing 3 % Google 15 % Yahoo 35 % Twitter 38 % Facebook 48 % Facebook 48 % 27 | Confidential ©2011 Brightcove Inc.

Impact of Trust 28 | Confidential ©2011 Brightcove Inc.

Impact of Trust % Longer View Time – Shared Videos vs. Found Through Search Magazine 8% Broadcast 10% Online Media 18% 29 | Confidential ©2011 Brightcove Inc.

30 | Confidential ©2011 Brightcove Inc. Video landing pages Video in In-player calls to action TRIAL & ENGAGEMENT

31 | Confidential ©2011 Brightcove Inc. “10-15% of shoppers who look at videos click. Without videos, we get about a 1.5% conversion rate” VIDEO DRIVES ACTION ON LANDING PAGES AND “Video is a great way to increase interaction. Adding video to marketing boosts customers’ interaction by as much as %”

32 | Confidential ©2011 Brightcove Inc. CHANNEL SUN DEMO

33 | Confidential ©2011 Brightcove Inc. PURCHASE CONVERSION In-player purchase links Product detail video

REEBOK 34 | Confidential ©2011 Brightcove Inc. PURCHASE CONVERSION Facebook fan page Edgy viral video In-player purchase links

THOMAS PINK 35 | Confidential ©2011 Brightcove Inc. PURCHASE CONVERSION Model and stylist explore new line Close-up details In-player BUY links

36 | Confidential ©2011 Brightcove Inc. LOYALTY Communities Customer care Corporate image Calls-to-action Mobile apps

Hoover Video Instruction Guide 37 | Confidential ©2011 Brightcove Inc. LOYALTY Assembly videos Operation videos Maintenance videos Directly online catalog integration

INTEL 38 | Confidential ©2011 Brightcove Inc. LOYALTY Corporate communications Community service CEO updates

WAREHOUSE FASHION MOBILE APP 39 | Confidential ©2011 Brightcove Inc. LOYALTY iPhone app Style Studio TV “New in” feature Mobile shopping Messages and alerts

ORACLE MEDIA NETWORK 40 | Confidential ©2011 Brightcove Inc. LOYALTY Event “catch up” footage Webcast recordings Community videos

1. Get Inspired 2. Get Educated 3. Get Started 41 | Confidential ©2011 Brightcove Inc. NEXT STEPS

Thank you