Created by BM|DESIGN|ER Géraud Zeller Donneurs d'ordres Fabricants

Created by BM|DESIGN|ER PARTNERS Factories post their profile and products online then generating content and value Niche content providers VALUE PROPOSITION Getting the job done : je permets aux entreprises de se focaliser sur la vente Design Accessibility to factories Convenience/usability, easier to use Marketplace for niche content Large scope of niche content Facilitating interactions Free search Attracting user groups Matchmaking between customer segments Reducing costs by channeling transactions through the platform Getting the job done : je permets aux entreprises de se focaliser sur la fabrication Accessibility to clients Free basic offer CUSTOMERS PME Secteur du prêt-à- porter Bijouterie et accessoires B2B Niche users Niche factories / Niche content providers Many niche segments Interdependent groups of customers 2 customer segments Attraction de beaucoup d'utilisateurs grâce à la gratuité KEY ACTIVITIES Matchmaking platform Platform management Service provisioning Platform promotion to new users and content owners Niche content acquisition and production Platform development and maintaining the web site Long tail business model with the alibaba part Content acquisition Managing the services RELATIONSHIPS Building a long tail community around customers who are interested in niche content Web site Self-service relationships Automated customer relationships KEY RESOURCES Product IP Web site Customer base User-generated content Search platform DISTRIBUTION & ACQUISITION CHANNELS SEO Press Relationship marketing Blog Forums Web site Depends heavily on the web channels Ecoles Prescripteurs COST STRUCTURE Platform management Platform development and maintaining the web site Marketing SEO Substantial fixed costs and very low marginal costs because of automation Human resources Low-cost differenciation of the product REVENUE STREAMS / PRICING Product & performance fees Subscription fees High premium chargeable because of novelty factor Free offer Freemium / Free test Métrique de conversion de comptes gratuits à comptes payants

Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITION Getting the job done : je permets aux entreprises de se focaliser sur la vente Design Accessibility to factories Convenience/usability, easier to use Marketplace for niche content Large scope of niche content Facilitating interactions Free search Attracting user groups Matchmaking between customer segments Reducing costs by channeling transactions through the platform CUSTOMERS PME Secteur du prêt-à- porter Bijouterie et accessoires B2B Niche users Many niche segments Interdependent groups of customers 2 customer segments Attraction de beaucoup d'utilisateurs grâce à la gratuité KEY ACTIVITIES Matchmaking platform Platform management Service provisioning Platform promotion to new users and content owners Niche content acquisition and production Platform development and maintaining the web site Long tail business model with the alibaba part Content acquisition Managing the services RELATIONSHIPS Building a long tail community around customers who are interested in niche content Web site Self-service relationships Automated customer relationships KEY RESOURCES Product IP Web site User-generated content Search platform DISTRIBUTION & ACQUISITION CHANNELS SEO Press Relationship marketing Blog Forums Web site Depends heavily on the web channels Ecoles Prescripteurs COST STRUCTURE Platform management Platform development and maintaining the web site Marketing SEO Substantial fixed costs and very low marginal costs because of automation Human resources Low-cost differenciation of the product REVENUE STREAMS / PRICING Free offer

Created by BM|DESIGN|ER PARTNERS Factories post their profile and products online then generating content and value Niche content providers VALUE PROPOSITION Facilitating interactions Attracting user groups Matchmaking between customer segments Reducing costs by channeling transactions through the platform Getting the job done : je permets aux entreprises de se focaliser sur la fabrication Accessibility to clients Free basic offer CUSTOMERS Secteur du prêt-à- porter Bijouterie et accessoires B2B Niche factories / Niche content providers Interdependent groups of customers 2 customer segments Attraction de beaucoup d'utilisateurs grâce à la gratuité KEY ACTIVITIES Matchmaking platform Platform management Service provisioning Platform promotion to new users and content owners Platform development and maintaining the web site Long tail business model with the alibaba part Managing the services RELATIONSHIPS Web site Self-service relationships Automated customer relationships KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS SEO Press Relationship marketing Web site Depends heavily on the web channels COST STRUCTURE REVENUE STREAMS / PRICING Product & performance fees Subscription fees High premium chargeable because of novelty factor Freemium / Free test Métrique de conversion de comptes gratuits à comptes payants