1. Created by BM|DESIGN|ER Doug Ringer default next evolution layer

2. Created by BM|DESIGN|ER PARTNERS IT assistance - Kevin Cronin Rolf Provan Alan Weiss - Coach (or others) Joint Venture Buyer-Supplier relationships Strategic Alliances Bob Pavlik Tim Ringer VALUE PROPOSITION Improved communications Improved Meetings behavioral observations, objectives and metrics for success empathy published articles Effective and Efficient Charge for Value, not for Time Personal Service - not reassigned to others Customization of Service CUSTOMERS sole proprietorships Private company, owner-run Private company, single owner, run by mgmt team "teams" & departments within large or larger corporations online customers - tools online customers - ebooks KEY ACTIVITIES Problem Solving Knowledge management Training facilitation of meetings RELATIONSHIPS Dedicated Personal Assistance Self-Service Automated Service KEY RESOURCES Patents proprietary Knowledge Industry Knowledge Blog Articles On-line Presence B2B Product Launch expertise excellent written communication skills organizational knowledge Library DISTRIBUTION & ACQUISITION CHANNELS Web sales in-person Telephone Written referrals Web used as attraction tool COST STRUCTURE IT Costs Telephone costs Web Design Cost-driven "salary" Outside Contractors Advertising and Marketing REVENUE STREAMS / PRICING Coaching B2B Product Launch Consultant "expert" Article Writing e-book Licensing of marketing tools

3. Created by BM|DESIGN|ER PARTNERS Rolf Provan Bob Pavlik Tim Ringer VALUE PROPOSITION Improved communications Improved Meetings behavioral observations, objectives and metrics for success empathy Effective and Efficient Charge for Value, not for Time Personal Service - not reassigned to others Customization of Service CUSTOMERS sole proprietorships Private company, owner-run Private company, single owner, run by mgmt team KEY ACTIVITIES Problem Solving Knowledge management Training facilitation of meetings RELATIONSHIPS Dedicated Personal Assistance Automated Service KEY RESOURCES Patents proprietary Knowledge Industry Knowledge Blog On-line Presence B2B Product Launch expertise excellent written communication skills organizational knowledge Library DISTRIBUTION & ACQUISITION CHANNELS Web sales in-person Telephone Written referrals Web used as attraction tool COST STRUCTURE IT Costs Telephone costs Cost-driven "salary" Advertising and Marketing REVENUE STREAMS / PRICING Coaching B2B Product Launch Consultant "expert"

4. Created by BM|DESIGN|ER PARTNERS IT assistance - Kevin Cronin Alan Weiss - Coach (or others) Joint Venture Buyer-Supplier relationships Strategic Alliances Bob Pavlik Tim Ringer VALUE PROPOSITION published articles CUSTOMERS "teams" & departments within large or larger corporations online customers - tools online customers - ebooks KEY ACTIVITIESRELATIONSHIPS Self-Service KEY RESOURCES Articles Library DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE Web Design Outside Contractors Advertising and Marketing REVENUE STREAMS / PRICING Article Writing e-book Licensing of marketing tools