1. 1 Business Model Canvas toolkit adopted from Business Model Generation by A. Osterwalder, Y. Pigneur Business Model Generation

2. 2 Business Model Canvas (draft version) of the book Business Model Generation by A. Osterwalder, Y. Pigneur et. al.Business Model Generation

3. 3 Mass Market Niche Market Personal assist. Self-service Automated sales web wholesaler Customization Performance Newness Getting job done Design Asset sale Subscription fees Lending/renting/lease Risks? Metrics? Problem solving Production Platform/network Optimization and economy of scale Reduction of risk and uncertainty Physical Intellectual Cost-driven Value-driven Fixed / variable Acquisition of particular resources and activities Name and scope of business model Pricing Segment Multi-sided Price / cost Risk reduction Accessibility Convenience usability Brand / status stores, own, partner Communities Co-creation Licensing Brokerage Advertising timeline People Financial Economies of scale Economies of scope