F. Owlio Training Module 4 Facebook Group for Your Community.

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Presentation transcript:

F

Owlio Training Module 4 Facebook Group for Your Community

1.About Facebook Groups 2.Why Community Forums? 3.The Race 4.Group Settings 5.Post - Seed With Content 1.Moderate 2.Collaborate 6.Add Friends 7.Get Members to Add Friends 8.Advanced Tactics

And Add as Friend

Launch of Join Group

Recordings for Members

1 – Facebook Groups

Friends are the building blocks of social media

Facebook is a Popularity Contest

The Power of Groups Mass List Add Your Facebook Friends Members Can Add Their Friends

Most Powerful Free Marketing Feature

The Danger of Groups Anyone can Mass List One Mistake and Gone Admins can Remove Admins

Interest Groups Official Groups Location Based Groups

Real Estate Professionals

2 – Why Community Forums? The Owlio Way

Community Chat Room

People are Invisible on Pages

Authority, Trust and Leadership

Golden Rule Get Over Yourself and Focus on the Community

3 – The Race There Can Be Only One!

Little Competition

Pages are Competitive

4 – Group Settings

Unique URL

5 – Seed with Content

Very Important Group posts are bulk mailers Can also use chat feature to message

Tell Why

Pin Posts

Keep it Simple and Easy

Ask for Recommendations

Explode Around an Issue or Event

Fracking

Casino

Moderate, Moderate, Moderate No sales, politics or bad manners!

If someone tries to sell you just found a hot lead To build your social media network

You can kick any member out the Group

Acknowledge all posts and comments

Extend the Conversation

Collaborate

Suspend Real Estate

6 – Add friends to Groups

Can Only Add Friends (so keep making friends)

May Not Want To Be Invited Say sorry and remove them from the Group

Requests

7 – Get Members to Invite Friends

Best Tip for 2013 Any member can add their friends

Find 5 Rainmakers

5 Rainmakers with 5,000 Friends

Why would they add their friends? You Have What They Want!

8 – Advanced Tactics

Harvest Addresses

Send Friend Requests Outside of Facebook

Integrate with Direct Mail Shot

Business Cards

Integrate with Events

Secret Groups for HOA - Upload HOA Docs Secret Trade Groups Real Estate Caravans

Facebook Ads Target Local Groups

Recordings for Members

F