1. Creating hyperlinks to increase the visibility of your brand 7. Tagging on Facebook

2. 7.1 How to use tags When we tag someone on Facebook, we notify them that they were tagged and create a hyperlink to that person’s timeline. > Tag this photo People tagged in photo by their friends

3. Tag people in photos that are actually in. If you tag someone and they are not in the photo, give an explanation in the description as to why you are tagging them, and other people, in the photo. If you have friends who are very popular and sociable, tag them as the tags and the posts you tag them in will be seen by a large number of people, increasing the visibility of your posts. Just do this in moderation. This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text Tag wisely. If someone looks like they are having a terrible hair day in photo, rather don’t post it and definitely don’t tag them. If possible, crop that person out. Anyone can tag you but if someone tags you who you are not friends with, the tag will appear in your timeline review. Here you will be able to approve the tag or delete it. Tag your friends at a location, for example, if you are shooting a scene at an interesting place, post about shooting there with your friends and tag all the people who were with you. If someone you tag takes offence to being tagged, take a note of it and make sure you do not tag them in anything again. Follow these guidelines for effective and respectful tagging 7.1 Guidelines for tagging 11 22 33 44 55 66 77 Tag people in posts that they would be happy to be tagged in. You should know the people you are tagging well enough to be aware of the type of posts they would appreciate.

4. 7.2 Activity: tagging a group photograph The team to take and post a group photograph of all the team members. Everyone to take turns to tag themselves and 5 friends in the photograph. The photograph should include a description about the team, the new page and a thank you to friends for their support and for following their progress.

5. 7.2 Activity: tagging pages Everyone to write a post in which they mention and tag one of the other team’s pages

6. Online communities for people with common interests 8. Facebook Groups

7. Whenever you come across an interesting looking group on Facebook, ask yourself the following questions: 8.1 Key questions to unlock groups Who would I be interacting with if join the group? Question 1 What will you get out of joining the group? Question 2 33 What value could I bring to the group? Question 3 ACTIVITY: Finding answers to key questions about groups In your team, explore answers to these questions. Remember, there are no wrong or right answers. The important thing is to think, discuss and explore the possible options. 2 1

8. 8.2 Activity: Everyone to join and post in a group Everyone to join a group that is relevant to their business page. They should join one open group and request to join one closed group. After joining the open group, they should post an appropriate and thoughtful question on the wall of the group, but one directed to the group members, not a ‘lazy’ question that could be googled.

9. “Text, chat and email together in one simple conversation.” quote from Facebook 9. Facebook Messages

10. Facebook Messages work like emails. You can attach files to them. You can include many people in a message and get conversations started. 9. Sending Facebook messages Question 3 ACTIVITY: Sending messages Acting as individuals, everyone to send messages about your new page to Facebook friends Everyone to send a message to a good friend to ask them to invite people to like your new page.

11. A page from Facebook Help

12. Can you send and receive messages? Comparing message options for timelines, pages and groups Using Facebook as a page, you cannot send messages to people except in reply to a message they have sent to you. Page Full ability to send and receive messages. You can turn off the option for people to send you messages in your settings. Messages from unknow senders go into the other folder. Timeline Group You can message other members of the group. A group admin can message members of the group. The messages will come from their individual timeline, not from the group.

13. Easy to create, invite and RSVP 10. Facebook Events

14. 10.1 Why create a Facebook event? An event may help you to reach more people. It does not have to be an event in the normal sense of the word. You could be launching your blog and inviting people to check it out on the day of the launch. There are few restrictions when it comes to the type of event. Creating an event is very easy and Facebook guides you through the steps.

15. 10.2 Key factors to consider in creating an event use other channels such as Facebook messages, wall posts, mobile text messages, press releases, radio interviews and email to inform people about the event Choose your event photograph wisely, making sure it is easy to view on mobile phones. If you have any reviews or testimonials from outside sources to share on your event description, include these. This could be a quote from a positive review.

16. 10.2 Activity: Create an event Everyone in the team to plan a pre-production meeting for the team and for any potential collaborators or volunteers on your production. This should be a meeting that could actually take place. Once all the details are arranged, each team should create an event, acting as your page, and invite people who you would like to see attend. Take note of RSVP’s and respond to any comments posted on the Event wall. Post a link on the event wall to your blog or any relevant website that provides information relevant to your meeting.

17. 11. Facebook Notifications

18. Notifications tell you about any activity going on with your page, group or profile. They are useful for figuring out the type of content that people appreciate. They also make you aware about the activities and posts of your connections, and who has tagged you or your page. Check your notifications often enough so that you can respond to anyone who has interacted with your page.

19. A page from Facebook Help

20. 12. Reciprocity on Facebook

21. On Facebook, you reap what you sow When you like what another person or business posts, you are saying “thanks for posting that” and by commenting you are expressing more gratitude The more you put yourself out there and have proper interactions, the chances are for people to see that you’re not a robot but a real person doing interesting things. Give laughter! Give artistic creative links! Give ideas! Give inspiration! Give technical support! Give online resources! Give your fans the type of valuable posts that you would like to see on other pages. 12.1 ACTIVITY: Every team to Like 5 posts by other pages, whilst acting as your Page Everyone team to comment on 5 posts of other pages, whilst acting as your page.

22. Question 3 12.2 Meaningful conversations in Facebook terms ACTIVITY: Everyone to write a sincere, thoughtful and relevant comments under different posts on pages, acting as your page 12.3 Cross-promotions on Facebook ACTIVITY: Every team to get together with another team and work out a way the one team could cross-promote the other team through 2 types of posts

23. “If you want to go fast, go alone. If you want to go far, go with others” African Proverb 13. Networking on Facebook

24. Facebook makes it possible to network with accomplished, experienced people who may share useful advice with you After you’ve met someone briefly face-to-face, you can get to know them better on Facebook The more you network and show an interest in other people, the more likely you are to find out about opportunities including funding and career development opportunities Reach out to people but don’t let any negative or absent responses get to you. Keep at it!

25. THANK YOU! Your Logo