Created by BM|DESIGN|ER Dust Bunnies default
Created by BM|DESIGN|ER PARTNERS Studio Ghibli Disney Apple iOS Social Media Platforms Engage existing audience whilst generating new users VALUE PROPOSITION Family friendly cross- platform content evolving from a beloved foreign brand. Emerging market appeal generating potential exponential fan-base CUSTOMERS Children Family/Women Pre-sold audience with potential to generate high sales at low cost Sentimentally Attached to character KEY ACTIVITIES Narrative and Software Development Merchandise Management Promotions and Advertising Events and Socialization RELATIONSHIPS Family Friendly Great Track Record with existing material that will benefit from expansion KEY RESOURCES Studio Ghibli Disney Social Media Platforms and Mobile content providers Creative/Narrative Team of game-makers and Social Media promoters DISTRIBUTION & ACQUISITION CHANNELS Retail both online and terrestrial Direct from company Disney/Ghibli partnership Mobile Apps, Online store, Freemium on Social Media websites COST STRUCTURE Transaction-based for Apps and Merchandise Recurring for Web membership, upgrades on social media sites Freemium: Trial offers with opportunity to purchase REVENUE STREAMS / PRICING 0.99 cents for Android/iPhone App $1.99 for HD iPad/Tablet App Freemium on Social Media Platforms with opportunities to upgrade Merchandising
Created by BM|DESIGN|ER PARTNERS Studio Ghibli Disney Apple iOS Social Media Platforms Engage existing audience whilst generating new users VALUE PROPOSITION Family friendly cross- platform content evolving from a beloved foreign brand. Emerging market appeal generating potential exponential fan-base CUSTOMERS Children Family/Women Pre-sold audience with potential to generate high sales at low cost Sentimentally Attached to character KEY ACTIVITIES Narrative and Software Development Merchandise Management Promotions and Advertising Events and Socialization RELATIONSHIPS Family Friendly Great Track Record with existing material that will benefit from expansion KEY RESOURCES Studio Ghibli Disney Social Media Platforms and Mobile content providers Creative/Narrative Team of game-makers and Social Media promoters DISTRIBUTION & ACQUISITION CHANNELS Retail both online and terrestrial Direct from company Disney/Ghibli partnership Mobile Apps, Online store, Freemium on Social Media websites COST STRUCTURE Transaction-based for Apps and Merchandise Recurring for Web membership, upgrades on social media sites Freemium: Trial offers with opportunity to purchase REVENUE STREAMS / PRICING 0.99 cents for Android/iPhone App $1.99 for HD iPad/Tablet App Freemium on Social Media Platforms with opportunities to upgrade Merchandising