 Monica Hernandez & Shuly Sejour  11th  17 and 16

 We are making mini cheesecakes for people who want a quick snack. They could bring their cheesecakes just in time for a party, dinner, or a special gift for someone.  We provide fresh delicious mini-cheesecakes in a variety of flavors. It’s a small snack that can be eaten any time of day and can be taken anywhere.

Type of Business  Service  Conveniently Small, Tasty, Wonderful Snack  Our cheesecake will satisfy your sweet tooth while being able to take it anywhere. Legal Structure  Partnership  We selected this because we both share the profit, liability, and the management. Insert an image of your product (or service) here!

Qualifications    We love snacks. We love to bake goodies. We’re enrolled in an Entrepreneurship class and learning how to start a business.

Market Analysis Industry NameSpecialty Foods Industry Size $6 Billion annually Survey results show that 75% of people would purchase our mini cheesecakes. We are targeting people with annual income above $35,000. The total population in Chelsea, MA is 35,080. Potential Market Size Target Market Total Population 35,080 11,576 15,435

By Location  Our customers are people that live in Chelsea. By Population  Anyone that loves pastries, and snacks. By Behavior  Our customers love to buy snacks and different pastries and try new things. By Income  Above $35,000 per year.

Little Delights Little Delights 7ate9 Market Basket Market Basket Factors Gourmet Quality of Product//Service Price Location Brand/Reputation Unique Knowledge Store BrandHomemade $25.00 for a dozen $ per cheesecake $7.50 for one package(4 cakes) Wide varietyMass MarketMini size OnlineChelsea Very goodGood New and Fresh

Marketing Mix PeoplePromotion Product Place Price $7.50 per package. Students from our school and eventually all residents of Chelsea. Social Networking, Word of Mouth, Ads. We will sell our product at school and eventually have them order it from us. Mini Cheesecakes

PurchaseRetention Free sampling at school athletic events, and parent conferences. We’ll use our high school opportunities for advertisement like bake sales, morning announcements, and posters. Maintain high quality cheesecakes, and offer coupons. Long Term ( 6 months-1 year) Current & Short Term (1 month -6 months) Awareness We’ll try to use social networking like Facebook, and Twitter and also creating a website. Having a booth in community events and eventually a news paper advertisement. Develop new flavors. $50.00 $ Monthly cost, by phase: Awareness Purchase n

Definition of One Unit 4 Mini Cheesecakes Cost of Sales Per Unit Direct LaborTime (in hours) to make 1 unit Direct Labor Cost Per Unit $ minutes$2.80 Total Direct Labor Per Unit$2.80 Material DescriptionCost/Total QuantityCost Per Unit ($) Ingredients$3.48/12 mini cheesecakes $1.16 (per package of 4) Boxes$42.00 /200 boxes$00.21 Wax Paper$6.90 /1000 sheets$00.01 Paper Liners$ 10.00/800 liners$00.02 Total Material Cost Per Unit$1.40 Cost of Sales Per Unit$4.20

Definition of One Unit 4 mini cheesecakes/pkg Selling Price per Unit $ 7.50 Direct Labor per Unit (if applicable) $ 2.80 Materials per Unit (if applicable) $ 1.40 Total COGS per Unit $ 4.20 Total Other Variable Expenses per Unit (outgoing shipping, packaging, commissions) $ 0 Total Cost of Sales $ 4.20 Contribution Margin $ 3.30

Type of Fixed CostMonthly Cost Entrepreneurial Stipend [ Hours X (Minimum Wage + $1)] $0 Insurance $ 100 Salaries of Employees $0 Advertising $ 20 Interest $ 0 Depreciation $ 0 Utilities $ 50 Rent $ 0 Other Fixed Costs $ 0 Total Monthly Fixed Costs $ 170

Business Schedule for a Typical Week (168 hours)

Total Units 103 Full Capacity 480 units/per month Break-Even Units 52/mo.

Selling Price Per Unit$ 7.50 # of Units Sold 1,240 Total Sales$ 9,300 Total COGS (COGS per unit)$ 5,208 Other Variable Expenses$ 0 Total Variable Expenses$ 5,208 Gross Profit$ 4,092 Yearly Fixed Operating Expenses$ 2,040 Other Operating Expenses/Unforeseen$ 100 Total Fixed Operating Expenses$ 2,140 Profit before Taxes$ 1,952 Less Estimated 488 Net Profit$ 1,464

Start-Up Investment ItemWhere Will I Buy This?Cost CoolerOnline$ 25 Office SuppliesStaples$ 30 IngredientsLocal Wholesale$ 45 Business LicenseCity Hall$ 25 Baking SuppliesMacy’s$ 60 Total Start-Up Expenditures$185 Cash Reserves Emergency Fund$ 100 Reserve for Fixed Expenses$ 510 $795 Total Start-Up Investment

…on Sales …on Investment 184% Annual Net Profit Start-Up Inv. $1,464 $795 = $1.84 (dollar equivalent) 15.74% Annual Net Profit Total Sales $1,464 9,300 = $.16 (dollar equivalent)

SourceAmount Personal Savings [ We’re currently saving] $ Relatives/Friends$0 Investor [Who is it?] $ 0 Grant [From Whom?] $ Totals: $795.00

We will donate 5% of our profit to “To Write Love On Her Arms”. We will incorporate this into our business by showing it on our web site. “To Write Love On Her Arms” aims to present hope for people struggling with addiction, depression, self injury, and thoughts of suicide.

We will begin to use different flavors and different cookie bases. We want to take accounting, and personal finance next year at school. Business Personal We will expand the business by creating a website and expanding advertising.. We want to open a store in the Boston area. Short Term Long Term We plan to run the business as long as people are buying cheesecakes. Running the business will help us establish careers in business.

Thank you for your consideration of Little Delights Thank you for your consideration of Little Delights