1. Types of PSAs

2. Testimonial  Celebrity support of a philosophy, movement, or candidate. Teens for Jeans

3. Fear  Instills fear in the observer to force them to act in a certain way Texting and Driving

4. Transfer  Use of symbols, quotes, or the images of famous people or values to convey a message not necessarily associated with them or the product. Jobs

5. Name calling  Ties a person or cause to a largely perceived negative image Dating pressure

6. Bandwagon  Think “getting on the bandwagon.”  Gives the idea that everyone is doing this, or everyone supports this person/cause, so you should, too. Live United

7. Card Stacking  manipulates audience perception of an issue by emphasizing one side and repressing another Make more teach

8. Glittering Generalities  A vague word or phrase used to evoke positive feelings rather than to convey information. Discover the forest

9. Plain Folks  The candidate or cause is identified with common people from everyday walks of life. Financial Literacy

10. “Do the Right Thing”  Makes viewer feel like helping the cause is the right thing to do  Can be done by making viewer feel guilty for what they have that others don’t, or by making viewer feel bad for those who need help Hurricane Sandy