Presentation is loading. Please wait.
Published byGabriel Webster Modified over 7 years ago
Persuasive Techniques Propaganda and Advertising
What is propaganda? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view
Common persuasive techniques often used in advertising Bandwagon Glittering Generalities/Card Stacking Testimonials Name Calling Plain Folk/Prestige/Snobbery Appeal to Emotions
Bandwagon A statement suggesting that everyone is using a specific product, so you should, too! Join the “in crowd.”
The bandwagon effect created these fine Internet sensations…..
Examples of Bandwagon iPhone http://www.youtube.com/watch?v=NoVW62 mwSQQ
Glittering Generalities & Card Stacking Glittering Generalities & Card Stacking are similar. They tell only part of the truth. The words “glitter,” or sound good, but give no details about the product.
Glittering Generalities & Card Stacking
Who doesn’t believe in America? The other candidate doesn’t have a plan?
Testimonials http://www.youtube.com/watch?v=EeVMry YwzUU Testimonials use celebrities or authority figures to sell products or services.
Name Calling Name calling creates a negative attitude towards a product or service. It uses hints, implications, and slanted language to make you feel ill will towards something or someone. This technique is often used in political campaigns.
Name Calling Example
Name calling can be implied through an unflattering image.
Using Plain Folks Plain folks uses a person who may be just like you to sell a product or service: http://www.youtube.com/watch?v=HUDH7 TSQa4k
Plain Folks This persuasive device is often favored by politicians! What does this photo tell you about this politician?
Plain Folks Example http://www.youtube.com/watch?v=onas6W Lnn7M The Smuckers are wholesome farm folks! You can trust them.
Prestige/Snobbery http://www.youtube.com/watch?v=NmannA Yiwh0 I want that lifestyle! http://www.youtube.com/watch?v=3fkGgR MAfAEhttp://www.youtube.com/watch?v=3fkGgR MAfAE Feel like a hip-hop mogul!
Snob Appeal This message suggests the opposite of Bandwagon: “Buying our product will make you better than everyone else, especially since other people can't afford it.” I’m not ready? Oh yes, I am!
Appeal to Emotion This strategy connects viewers with deep-seated emotions: loyalty, family, pity, fear, love, peace, justice, and/or love of country. http://www.youtube.com/watch?v=A8iM73 E6JP8http://www.youtube.com/watch?v=A8iM73 E6JP8 Coke Ad
© 2023 SlidePlayer.com Inc.
All rights reserved.