Presentation on theme: "Propaganda Part One. What is Propaganda? Method or approach to spread ideas that further a cause, such as political, commercial, or religious There are."— Presentation transcript:
What is Propaganda? Method or approach to spread ideas that further a cause, such as political, commercial, or religious There are many types of propaganda, but 7 main types
7 Types of Propaganda 1. Name Calling 2. Glittering Generalities 3. Transfer 4. Testimonial 5. Plain Folk 6. Card Stacking 7. Bandwagon
Name Calling Saying bad things about your competitor The name calling links the person or idea to a negative symbol Negative words Example: Joel is a dictator during group work, never letting others share their ideas. The word “dictator” is a negative term labelling Joel. Obamacare is an un-American form of healthcare! The word “un-American” would be offensive to Obama and is considered calling him a “bad” name.
Name Calling Example Why are these examples of Name Calling? What can you guess about Ann Coulter?
Glittering Generalities Using words that appeal to our emotions, such as love, generosity, brotherhood, freedom, honor, liberty, social justice, etc. Emotion words that are linked to a person or product Positive words
Glittering Generalities Example Appealing words “things go better” gives positive feelings about the product
Glittering Generalities Example #2 John McCain ran for president against President Obama. What does this picture show you? What do the words make you think/feel?
Transfer Using good feelings, looks or ideas conveyed to the person whom the product is for Positive images
Plain Folk Trying to show that a person or product is good for “ordinary” people, because a person is “just like you” and understands you “This person is JUST LIKE ME so I should listen to him and use this product!”