Presentation is loading. Please wait.

Presentation is loading. Please wait.

Propaganda Techniques. Plain Folk Pretend to be one the common people or emphasize characteristics that people can relate to. Pretend to be one the common.

Similar presentations


Presentation on theme: "Propaganda Techniques. Plain Folk Pretend to be one the common people or emphasize characteristics that people can relate to. Pretend to be one the common."— Presentation transcript:

1 Propaganda Techniques

2 Plain Folk Pretend to be one the common people or emphasize characteristics that people can relate to. Pretend to be one the common people or emphasize characteristics that people can relate to. Log Cabin campaign Log Cabin campaign Humble beginnings Humble beginnings Thank you etc… Thank you etc…

3 Bandwagon Follow the crowd Follow the crowd Side with the winners Side with the winners Bow to peer pressure Bow to peer pressure This strategy is most common in elections where there is an incumbent running. This strategy is most common in elections where there is an incumbent running.

4 Glittering Generalities Broad and vague statements such as: a single nation of justice and opportunity. Broad and vague statements such as: a single nation of justice and opportunity. These generalities can also be negative… These generalities can also be negative…

5 Card Stacking Present only one side of the issue through the distortion and juggling of facts. Present only one side of the issue through the distortion and juggling of facts.

6 Transfer Use symbols/people to accomplish purposes for which they were not intended. i.e. bald eagle, American flag, smiling children, etc… Use symbols/people to accomplish purposes for which they were not intended. i.e. bald eagle, American flag, smiling children, etc… This is meant to evoke an image of the candidate. This is meant to evoke an image of the candidate.

7 Testimonial Endorsement by a celebrity, group, or individuals. Endorsement by a celebrity, group, or individuals. These testimonials can be negative or positive. These testimonials can be negative or positive. i.e. Oprah endorsing Obama, Swift Boat Vets against Kerry i.e. Oprah endorsing Obama, Swift Boat Vets against Kerry

8 Name Calling Do not discuss the facts, just give the opposition a bad name. Do not discuss the facts, just give the opposition a bad name. Tax and spend liberal or flat- earthers Tax and spend liberal or flat- earthers

9 Scare Tactics Using words or pictures to persuade people to vote for someone out of fear. Using words or pictures to persuade people to vote for someone out of fear.


Download ppt "Propaganda Techniques. Plain Folk Pretend to be one the common people or emphasize characteristics that people can relate to. Pretend to be one the common."

Similar presentations


Ads by Google