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Plain Folk Pretend to be one the common people or emphasize characteristics that people can relate to. Log Cabin campaign Humble beginnings “Thank you” etc…
Bandwagon Follow the crowd Side with the winners Bow to peer pressureThis strategy is most common in elections where there is an incumbent running.
Glittering GeneralitiesBroad and vague statements such as: “a single nation of justice and opportunity.” These generalities can also be negative…
Card Stacking Present only one side of the issue through the distortion and juggling of facts.
Transfer Use symbols/people to accomplish purposes for which they were not intended. i.e. bald eagle, American flag, smiling children, etc… This is meant to evoke an image of the candidate.
Testimonial Endorsement by a celebrity, group, or individuals.These testimonials can be negative or positive. i.e. Oprah endorsing Obama, Swift Boat Vets against Kerry
Name Calling Do not discuss the facts, just give the opposition a bad name. “Tax and spend liberal” or “flat-earthers”
Scare Tactics Using words or pictures to persuade people to vote for someone out of fear.
Propaganda and You By Mr. Cotton.
Card Stacking Card-stacking means giving the positive side for your own point of view, but none of the positive points for your opponents position. Card-stacking.
Types of Propaganda Techniques
Propaganda in World War One. What is Propaganda? Propaganda is a specific type of message presentation aimed at serving an agenda. At its root, the denotation.
Persuasion Is All Around You!
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Propaganda An American Tradition. Propaganda Defined Information, either true or false, intended to persuade people to think or act in a certain way.
used by advertisers and politicians
Symbolism › Cartoonists use simple objects, or symbols, to stand for larger concepts or ideas Exaggeration › Sometimes cartoonists overdo, or exaggerate,
Terms of Persuasion Appeal Contradiction Bandwagon Testimonial
Public Opinion & Interest Groups
Propaganda in Advertising. What is propaganda? Propaganda is the use of a variety of communication techniques. These techniques create an emotional appeal.
Propaganda Part One. What is Propaganda? Method or approach to spread ideas that further a cause, such as political, commercial, or religious There are.
Techniques of Persuasion and Propaganda U sed in Advertising.
Persuasive Techniques Propaganda and Advertising.
English Language Arts Crane & Crespo 2009 Persuasion.
ENGLISH 10 PROPAGANDA. WHAT IS IT? Information of a biased or misleading nature, used to promote or publicize a particular political belief. The dissemination.
THE ART OF PERSUASION Propaganda. Bandwagon This technique tries to persuade everyone to join in and do the same thing. Examples: an ad states that “everyone.
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