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Propaganda and Persuasion Techniques. Propaganda is… The spreading of ideas, information, or rumor for the purpose of helping or injuring an institution,

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Presentation on theme: "Propaganda and Persuasion Techniques. Propaganda is… The spreading of ideas, information, or rumor for the purpose of helping or injuring an institution,"— Presentation transcript:

1 Propaganda and Persuasion Techniques

2 Propaganda is… The spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, cause, or person. The art of persuasion.

3 Bandwagon Makes the impression that “everyone else” is using the product and if you do not, you will be left out Examples: –A “must have” for the modern teen. –The popular choice for mayor. –Don’t be the last one on the block to get one.

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5 Card Stacking Making one side or product look better by only mentioning some of the facts Example: –Brand X detergent cleans better than Brand Y. (different stains, size, material, etc.)

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7 Glittering Generalities Broad statements used to associate product with audience beliefs and values Examples: –The “All-American” candidate –A quality job well-done –Trusted like a true neighbor

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9 Name Calling Negative words or names used to create an unfavorable opinion of competition Examples: –He is a terrorist –She is a tree-hugger –They are cheapskates

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11 Plain Folks Spokesperson is an ordinary citizen, “someone just like you” who can be trusted Examples: –The neighbor recommends this candidate –Mom loves this product

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13 Testimonial A famous or respected person endorses this product Examples: –This doctor uses this product and so should you. –This celebrity is voting for Candidate X and so should you.

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15 Transfer Carry over good feelings about one object to the product itself Examples: –Vote for this candidate (flag waving in the background) –You like the song in the background, so you like the product.

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17 Emotional Appeal Arouse emotions such as fear, humor, love, or desire Examples: –Everyone loves puppies, so people buy this product because puppies are in the ad. –Don’t let murderers get in your house, get this security system.

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19 Either/Or Thinking Make the audience believe that only two options are possible, with no middle ground or possibilities Examples: –Either you support the war or you are on the side of the terrorists. –Either you buy organic food or you don’t care about your family’s health.

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21 False Cause and Effect If B follows A, then A must cause B Example: –A man ate pizza everyday. That man lived to be 100. Eating pizza everyday will make you live a long life.

22 In a 12-year study of more than 70,000 nurses, those who ate more whole grain weighed less than those who ate less whole grain. * /

23 Repetition Saying a word or phrase over and over again so it “gets stuck” in the audience’s mind Example: –“Head On, apply directly to the forehead. Head On, apply directly to the forehead. Head On, apply directly to the forehead.”

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