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Published byBonnie Anastasia Daniels Modified over 7 years ago
What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view
Common persuasive techniques often used in advertising Bandwagon Testimonial Emotional Appeal Plain Folks Snob Appeal Slogan
Bandwagon You are urged to do or believe something because everyone else does.
Bandwagon “Everybody’s doing it!”
Testimonial Famous people endorse a product or idea.
Emotional Appeal Words or images that appeal to the audience's emotions are used. The appeal may be to emotions such as fear.
Plain Folks Ordinary people sell a message. You are to believe that because these people are like you, they can be trusted.
Snob Appeal A play on our desire for fancy things and the "good life". Jewelry, expensive cars, perfumes, designer clothing and accessories are often marketed using snob appeal..
Slogan A catchy phrase or statement often used to sell a service or a product.
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