Presentation is loading. Please wait.

Presentation is loading. Please wait.

Persuasion Techniques

Similar presentations

Presentation on theme: "Persuasion Techniques"— Presentation transcript:

1 Persuasion Techniques
Propaganda and Advertising

2 What is propaganda? A means of convincing people:
to buy a certain product to believe something or act in a certain way to agree with a point of view

3 Common persuasive techniques often used in advertising
Name Calling Snob Appeal Bandwagon Testimonial Loaded words Card Stacking Misuse of Statistics Plain Folks

4 Bandwagon A statement suggesting that everyone is using a specific product, so you should, too! Being “in the group” makes you feel secure.

5 The bandwagon effect created these fine internet sensations…..

6 Examples of Bandwagon

7 Bandwagon Examples

8 Bandwagon Examples

9 Example

10 Example

11 Loaded Words and Glittering Generalities
Loaded Words = Words that will make you feel strongly about someone or something (fear, desire for success, excitement, being part of a group). Loaded Words can be Glittering Generalities Glittering Generalities=Words that “glitter” but give no details about the product. “NEW IMPROVED TIDE”

12 Example

13 Example

14 Loaded Words Example….

15 Loaded Words

16 Loaded Words……

17 Testimonial A well-known person or a previous customer supports a product or service

18 Testimonials

19 Example

20 Testimonial from customer

21 Example

22 Testimonials work!

23 Name Calling Is used to incite fears and arouse prejudices in the viewers with the idea that the bad names will cause people to construct a negative opinion about a group or product. This technique is used more often in politics than advertising.

24 Example

25 Name calling can be implied through an unflattering image

26 Name Calling….

27 Example

28 Plain Folks When a company tries to show it is “just like you” Persuasive device especially favored by politicians!

29 Example

30 Example Subway Five Dollar Footlong Advertisement

31 Plain Old Mom Folk

32 Plain Folk & Humor

33 Plain Folk Political Ad…

34 Plain Folk Ad

35 Snob Appeal Just the opposite of “bandwagon”. Its message suggests: "Buying our product will make you better than everyone else-- especially since other people can't afford it.“

36 Example

37 Snob Appeal Ad…

38 Example

39 Snob Appeal


41 Misuse of Statistics using statistics selectively to give a more favorable view of your product

42 Example of Misuse of Statistics

43 This is an ad that riled AT&T

44 They added their land lines in this map!
AT&T’s replies in an ad that gives their version of the map….. Why the big difference? Hmmmm… They added their land lines in this map!

45 Example “Four out of five dentists recommend sugarless gum for their patients who chew gum”

46 Transfer Technique Objects or other people are shown with the product or candidate being “sold” in hopes that your good feeling for those objects or people will transfer onto the product or candidate. THE TRANSFER OF GOOD FEELINGS FROM A BACKGROUND OBJECT TO THE MAIN OBJECT.

47 Transfer Examples: VOTE REPUBLICAN

48 Transfer:

49 Transfer Example:

50 Transfer Example:

51 CARD STACKING Card stacking is only telling part of the truth. It is “stacking the deck” in your favor by only giving part of the information. Omitting relevant facts.

52 Card Stacking example

53 Card Stacking

54 Card Stacking!

55 That 16oz bottle actually has 180 calories
Card Stacking – making the Coke look just a little better for the uninformed! That 16oz bottle actually has 180 calories Not bad! Right?

56 Slogans

57 Slogan A catchy phrase or statement often used to sell a service or a product

58 Example

59 Example

60 Example They’re GRRRRRRREAT!

61 Audience Awareness Advertisers know how to target their audiences
use appropriate persuasive technique

62 Target Audience?

63 Target Audience?

64 Target Audience?

65 Target Audience?

66 Target Audience?

67 Target Audience?

68 Target Audience?

69 Avante Guarde

70 Avante Guarde or Are You _______ Enough for this?

71 Quick review –Can you define these devices?
Name Calling Snob Appeal Bandwagon Testimonial Loaded words Misuse of Statistics Plain Folks Avante Guarde

72 Quick review Slogan Target audience

Download ppt "Persuasion Techniques"

Similar presentations

Ads by Google