2 Agenda How to design your Facebook page to increase sales, capture client contact information, and drive traffic to your website How to set up a Facebook URL for your business (www.facebook.com/mydancestudio)www.facebook.com/mydancestudio How to give your Facebook page a custom look without any special coding How to add an email newsletter sign-up box How to install the best apps for promotion and marketing How to maximize event marketing on Facebook How to integrate Facebook into your overall marketing plan Q&A
3 Facebook Username Go to www.facebook.com/usernamewww.facebook.com/username Must have at least 25 “Likes”
4 Select Your Page Name If you have at least 25 “Likes” you can select a username
8 Use Your Page URL Hire Or use your custom Facebook Username www.facebook.com/ mydancestudio
9 Add A Newsletter Sign Up Box Constant Contact http://www.facebook.com/ctctjmml http://www.facebook.com/ctctjmml Aweber http://www.aweber.com/blog/email-marketing/facebook-opt-in-form.htm http://www.facebook.com/apps/application.php?id=123077107711598 http://www.facebook.com/apps/application.php?id=123077107711598 MailChimp http://kb.mailchimp.com/article/how-do-i-add-a-mailchimp-sign-up-form-to- my-facebook-fan-page Email clients have their own apps to add sign up boxes to your Facebox page (Note: Be sure to have your account set up with at least one mailing list).
10 Custom Landing Pages Displayed when someone browses to your Facebook page for the first time Increases conversion rate and turns visitors into “Likes” Many free and paid options to create stunning custom landing pages Maintains your branding
11 Custom Landing Page Apps TabPress https://www.facebook.com/apps/application.php?id=176217385757369 Must be an admin on the page to install You can only install TabPress ONCE to each Page PageModo http://new.pagemodo.com/ http://www.facebook.com/pagemodo Easy to Use, Customizable Free version has limited features and includes advertising. Premium options available. Wildfire http://iframes.wildfireapp.com/ Static HTML: iFrame App http://www.facebook.com/apps/application.php?id=190322544333196 HTML + iframe + FBML = iwipa http://www.facebook.com/apps/application.php?id=106878476015645
14 Creating a Welcome Page Different options for Fans and Non-Fans Insert custom image or custom HTML Different options for Fans and Non-Fans Insert custom image or custom HTML
15 Creating a Welcome Page New custom page made with custom graphic Includes call to action Address, phone, website prominently displayed New custom page made with custom graphic Includes call to action Address, phone, website prominently displayed
27 Page Design Consideration Get Creative: Create a custom Welcome Page as the default landing tab for your Facebook Page to: Capture E ‐ mail Tell them why they should like your Page Tell them about your latest call to action Create an incentive for them to like your page
28 Facebook Apps Enhance your Facebook Page by adding applications. Apps add particular functions to your page YouTube Videos Draw in your RSS feed (Social RSS app is a good example of this) Further engage visitors to your Page Provide them with a reason to come back Hundreds of apps designed to help you do business better on Facebook.
29 Facebook Apps Browse for Apps: Edit Page, Apps, Browse More Apps
30 Apps For Dance Studios YouTube: https://www.facebook.com/apps/application.ph p?id=2513891999 https://www.facebook.com/apps/application.ph p?id=2513891999 Google Maps: http://www.facebook.com/MapsOnFanpage Social RSS: https://www.facebook.com/apps/application.php?i d=23798139265 Events Calendar https://www.facebook.com/apps/application.php?i d=101709316537832
31 Event Marketing 1. Always RSVP 2. Get Noticed Write a note on the event wall 3. Upload Photos Use an engaging photo for your main event description and add multiple photos related to the event to pique interest. 4. Upload Videos and Links Like photos, make a short video explaining what your event is about and upload it to the invite.
32 Event Marketing 5. Write a Personal Message 6. Send Out Invites 7. Spread the Word Click the “Share” button and “Post to your Profile” and your invite will go on your wall for all to see. 8. Send Out Reminders
33 Use Facebook To Complement Your Existing Marketing Link your studio website & Facebook Page Leverage e-mail Advertise in your studio Use Facebook to turn the dial up both online & offline
34 Creating A Strong Call To Action Be sure to answer – what’s next? Welcome Page Phone number, contact form Encouragement to “like” your studio
35 Connect With Us For Help And Questions facebook.com/dancefitmarketing twitter.com/jilltirone Need help getting your studio live on Facebook? DanceFit Marketing provides marketing and web services to dance and fitness studios worldwide. We’re here to help! Contact:Jill Tirone Toll-free:(877) 677-1466 On the Web: www.dancefitmarketing.comwww.dancefitmarketing.com E-mail: firstname.lastname@example.org