Presentation on theme: "Facebook Page’s for All of Your Listings Increase your FB lead Generation Presented By: YOUR NAME YOUR CONTACT INFO YOUR NMLS#"— Presentation transcript:
Facebook Page’s for All of Your Listings Increase your FB lead Generation Presented By: YOUR NAME YOUR CONTACT INFO YOUR NMLS#
Why use FB? There are 202,000,000 active users in the U.S.A. 72% of adults online visit Facebook at least once a day The average U.S. user has 250 friends These numbers are increasing with the use of Facebook on the Mobile device
Why use page’s? People typically don’t like to be navigated from Facebook once there 87% of “engagement” happens in the News Feed Area
Why use page’s? Photos get 120% more engagements than text and links Allows you to use “Apps” for Virtual Tours or Video Tours (pages within your page) Run Ad’s directly to a landing page right inside of Facebook (new demographics allows you to target people “likely to move” in your area)
Where do I start? Login to your Facebook account Have your listings Photos, Virtual tour link, website link open in a separate tab Have your branding photo ready on the computer you are using (your head shot)
FB Listing Page Go to any fan page on Facebook and click Create Page. If you do not have a page to go to you can use ours. **INSERT YOUR FAN PAGE LINK HERE**
FB Listing Page Choose Local Business or Place This allows you to put a physical address, a phone number and have a “page domain” during the set up The over all function of each page type is the same, the differences are in what is allowed during the set up
FB Listing Page Choose your Category. Select Real Estate (helps with both searches inside Facebook and on Google)
FB listing Page Complete the information fields. Business name is title “Beautiful 3 bedroom Home in Bay Lakes” Address is the listing address Phone Number is Your phone number
FB Listing Page FB will walk you through the basic steps. 1 st add your categories for search in Facebook and Google Type in the box and the valid category will pop up select all that apply
FB Listing Page Add a short description The short description is for search results only Make sure your key phrase is in it Limited to 155 characters here (you can add a longer description later in the settings)
FB Listing Page Enter your property website in the space provided
FB Listing Page If you choose Local Business or Place, Facebook will allow you to set the vanity name right away** Choose yes it is a real business and yes it is the official representative
FB Listing Page Once all the information has been completed, click save Info
FB Listing Page Next is your profile picture. This is YOU. YOU are your brand.
FB Listing Page Add to favorites allows you to add this to your home screen for easy navigation
FB Listing Page Enable Ads It’s asking for a funding source for ad’s. You can skip this step if you like. If you plan on promoting your page ad your CC info.
FB Listing Page Once you finish those 4 steps (or skip the last) you will be automatically taken to your new page and given a basic tour
FB Listing Page Make your cover image I use Power Point. Image size 851 X 315 (8.42 x 3.35)
FB Listing Page On your NEW Fan Page click add a cover
FB Listing Page Select Up load a photo Choose the cover you made or want to use.