1. Utilizing Social Media & Multimedia Communications

2. Social Media Revolution YouTube Video YouTube Video http://www.youtube.com/watch?v=3SuNx0UrnEo

3. (A Few) Reasons to Nearly one billion people use Facebook. Nearly one billion people use Facebook. Connect with communities, campers, staff, alumni, industry partners, and join this interactive platform. Get people talking about your camp! Connect with communities, campers, staff, alumni, industry partners, and join this interactive platform. Get people talking about your camp! Share fundraising events, photos, stories, and interactive media that funnels traffic to your website. Share fundraising events, photos, stories, and interactive media that funnels traffic to your website.

4. How to Use Facebook? Create a Facebook Page for your organization. Create a Facebook Page for your organization. Connect with others! Connect with others! Camps Camps Industry partners Industry partners Related organizations Related organizations

5. Facebook PAGE vs. GROUP Page Group Members join by clicking “LIKE” on your page. Members join by clicking “LIKE” on your page. Useful for marketing Useful for marketing Inclusive access Inclusive access Potential global reach Potential global reach Integration with other social medias & communications Integration with other social medias & communications Members join by invite, or request to join. Members join by invite, or request to join. Useful for connecting in a less public forum. Useful for connecting in a less public forum. Exclusive access Exclusive access Connect with “Friends” only Connect with “Friends” only Stands alone Stands alone What is your purpose on Facebook?

6. How to Use Facebook? Once you LIKE them, tell them & they’ll LIKE you! Once you LIKE them, tell them & they’ll LIKE you! Visit your page often and encourage interaction. Visit your page often and encourage interaction. At least 2-3 days a week, it only takes a few minutes! At least 2-3 days a week, it only takes a few minutes!

7. What to Post? Special Events (ideal for fundraising events) Special Events (ideal for fundraising events) Photos Photos Job postings Job postings News News Links to interesting articles/videos/photos Links to interesting articles/videos/photos Links to your website Links to your website Blog postings Blog postings Discussion: Let’s brainstorm some posting ideas!

8. Building on Facebook Consider purchasing a Facebook Ad Consider purchasing a Facebook Ad Integrate other social medias with Facebook Integrate other social medias with Facebook Applications and details will be discussed Applications and details will be discussed Mention your social media on your website, and other marketing material. Mention your social media on your website, and other marketing material. Ask people to SHARE it with their friends and family. Ask people to SHARE it with their friends and family.

9. Why ? Honestly, because everybody else is Honestly, because everybody else is Spread news instantly and globally Spread news instantly and globally Share ideas, news, resources, and connect with millions of users, and your local online community. Share ideas, news, resources, and connect with millions of users, and your local online community. People will ‘follow’ your ‘tweets’....guaranteed. People will ‘follow’ your ‘tweets’....guaranteed.

10. How to...Twitter? Create a Twitter account for your organization Create a Twitter account for your organization Use a simple log-in email, username, and password that can be shared with your office staff. Use a simple log-in email, username, and password that can be shared with your office staff. Follow other Twitter Feeds! Follow other Twitter Feeds! Camps Camps Organizations Organizations Interests Interests

11. How to Twitter? What to Tweet ? What to Tweet ? Respond to direct messages Respond to direct messages Thank others for following you Thank others for following you @Alberta_Camping THX for the follow. @Alberta_Camping THX for the follow. Retweet, Reply, Favourite Retweet, Reply, Favourite

12. Twitter Glossary #FF, TMB, @LMNOP...what does it all mean!? #FF, TMB, @LMNOP...what does it all mean!? http://www.webopedia.com/quick_ref/Twitter_Dictionary_Guide.asp https://support.twitter.com/articles/166337-the-twitter-glossary#

13. Why Use YouTube is the 2 nd most popular search engine on the web and is owned by the 1 st : GOOGLE YouTube is the 2 nd most popular search engine on the web and is owned by the 1 st : GOOGLE INCREASE SEARCH ENGINE OPTIMIZATION FOR YOUR CAMP! INCREASE SEARCH ENGINE OPTIMIZATION FOR YOUR CAMP! YouTube Channels can be used like Facebook YouTube Channels can be used like Facebook Share videos, add ‘favourites’ and playlists Share videos, add ‘favourites’ and playlists

14. How to Use YouTube Create a YouTube Channel Create a YouTube Channel Use an email and password your staff can use Use an email and password your staff can use Upload Videos Upload Videos Create playlists with relatable videos or favourites Create playlists with relatable videos or favourites Subscribe to other YouTube Channels Subscribe to other YouTube Channels

15. Social Media with the ACA Connect with the Alberta Camping Association Connect with the Alberta Camping Association Connect with ACA Members Connect with ACA Members Support each other Support each other

16. Hey, !! Blogs create interesting content to your webpage Blogs create interesting content to your webpage A resource for campers, parents, and organizations within your industry A resource for campers, parents, and organizations within your industry Content for Social Media Pages, linking to your webpage. Content for Social Media Pages, linking to your webpage. INCREASE SEO, internal blogs increase your search engine results...a lot. INCREASE SEO, internal blogs increase your search engine results...a lot.

17. More About Blogging RSS Feeds, Subscribers, & Comments RSS Feeds, Subscribers, & Comments Web content should include Meta Data Description Web content should include Meta Data Description Images and Documents Images and Documents Links Links

18. Together at Last! Integrating your Social Media

19. Apps for Integration Posts on Facebook go automatically to Twitter Posts on Facebook go automatically to Twitter www.facebook.com/twitter Tweets get posted automatically to Facebook Tweets get posted automatically to Facebook www.twitter.comwww.twitter.com under APPS www.twitter.com YouTube for Pages (App for Facebook) YouTube for Pages (App for Facebook) Tweets to Pages (App for Facebook) Tweets to Pages (App for Facebook)

20. What About Scheduling Apps? A web based application that allows you to view, schedule, control, and post to all your social media platforms from one access point. www.hootsuite.com www.hootsuite.com www.hootsuite.com www.makeuseof.com www.makeuseof.com www.makeuseof.com www.socialoomph.com www.socialoomph.com www.socialoomph.com Amy’s opinion of Scheduling Apps Amy’s opinion of Scheduling Apps

21. Monthly Newsletters Keep your campers, staff, supporters, and business partners engaged year round Keep your campers, staff, supporters, and business partners engaged year round Share news, events, articles, needs, and ask for feedback. Share news, events, articles, needs, and ask for feedback. Links, Links, Links Links, Links, Links Include social media Include social media

22. Newsletter Options Constant Contact (cheap options) Constant Contact (cheap options) www.constantcontact.com Mail Chimp (free options) Mail Chimp (free options) www.mailchimp.com Internal web based mailing system Internal web based mailing system

23. Be Consistent! Social Media gains momentum (and loses it) Social Media gains momentum (and loses it) Outdated posts/material repels “Likes” & “Follows” Outdated posts/material repels “Likes” & “Follows” People start to expect hearing from you People start to expect hearing from you People will stop sharing you People will stop sharing you

24. Concerns Privacy Settings Privacy Settings Choosing Social Media Administrators you trust Choosing Social Media Administrators you trust Removing SPAM Removing SPAM Anti-spam widgets for Blogs Anti-spam widgets for Blogs Let’s discuss your concerns Let’s discuss your concerns

25. Questions? Contact Amy Hancock Email: amymariehancock@gmail.com amymariehancock@gmail.com Phone: 780-289-6145 Web: www.amyhancock.com www.amyhancock.com Freelance Writer Multimedia & Online Communications Video Production/Promotions