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Secrets of Making LinkedIn Productive & Profitable Kate Buck Jr Twitter: @katebuckjr KBJOnline, Social Media Management Slides: KBJOnline.com/WonderWomen
Why Should I Use LinkedIn? Highest Quality of Users and Interaction of all the Social Networks The Highest Average Household Income per User All Fortune 500 CEOs are represented 49% of Users have the Power to make Major Buying Decisions on behalf of their company. Twitter, Facebook - don’t measure UP
Basic Profile Set Up Branded Avatar Complete Profile Get Your Custom URL Link to Twitter & Share Status Updates Import Your RSS Recommendations Update your Status daily to stay Top of Mind in the Newsfeed Share updates to Groups
Get Connected Upload Current Email Contacts Personal Business Database Share Your Custom URL in Social Media Email Current Customers Put a Link on Your Blog/Website
Optimizing Your Keyword Rank Add Keywords to 5 Main Sections of Your Profile Headline Current Work Experience Past Work Experience Summary Section Specialties Section TIP: If you’re trying to rank higher than someone, do a search and add keywords, number of connections, paid profile
Create a LinkedIn Group You are Limited to 10 Groups Logo Name - Searchable! Summary/Description - Searchable! Use Group Rules to encourage new users Import Your Blog RSS Feed for Auto- Posting and Discussion Time-Saving TIP: Auto-Join & Open Group
Grow Your LinkedIn Group Send Invitations to Connections Can only Send 50 at a time Location Topic Send a Personal Message Use Custom Group Join Link Send to Social Media Profiles Link on Website Email Signature, Newsletter list
Messaging Your LinkedIn Group Use “Templates” Create a Welcome Message Automated! Sent to Email Inbox - not LinkedIn Inbox Build Your List Link to Your Newsletter or Website Give a Freebie to Sign Up! How to Connect in Social Media
Messaging Your LinkedIn Group Send Group Announcements Up to Once Every 7 days Goes to Member’s Email Inbox Keep it Short Include hyper-link http:// Always Test! Once a quarter, remind them about Your Newsletter
LinkedIn Company Page Basic Set Up Website, RSS Feed Let Employees Link Add Your Products or Services Images, Descriptions, Links See Comparative Analytics Promote Your Page - Grow Followers
LinkedIn: Jobs Search Investor Find 3 things to connect about Use public profile info LinkedIn Job Section Use Jobs You Might Be Interested In Group Job Listings Find Shared Connections Ask for the Introduction
LinkedIn: Next Level Questions & Answers Both ASK and ANSWER Use private reply to engage directly Events Physical & Virtual Reading List and other Applications Add A Video using SlideShare Paid Advertising
Secrets of Making LinkedIn Productive & Profitable Q & A Kate Buck Jr Twitter: @katebuckjr Slides: KBJOnline.com/WonderWomen
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