1. Copyright: The ideas presented here and their implementation are the intellectual property of Cosine UK, to which we shall exercise our rights as the authors. Direct or indirect imitation or use of any of the ideas or other documentation or their implementation is not permitted until we have issued our prior written permission. UK Grocery Retailer Insights Weekly retailer themes and brand promotions from the top UK grocery retailers. w/e 22 nd December 2013

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3. Key Customer Themes : There Is Nothing Better Than Christmas: Remains the main theme with hanging signs throughout store and security shrouds on entrance. The seasonal aisle features 10 bays of Christmas related products including confectionery, wrapping and gifts. Clubcard Boost: Turn £5 into £10. Theme is supported with standees at entrance and aisle fins throughout store. Tesco Price Promise: Promoted with overhead signs at checkouts. Gift Cards: Promoted with hanging signs at checkouts. NEW 50% Off Clothing: Supported with header boards. General Feel: The store was tidy and well stocked. There was a festive feel with a large Christmas tree at entrance and smaller trees on all checkouts. Key Deals: Selected Toys: £15 Baileys: Save £2 Pringles: BOGOF Smoked Salmon: ½ price Coca-Cola 8pk: BOGOF Fairy Liquid: £1 Hythe – Wednesday 18 th December info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

4. Key Customer Themes : Christmas: Remains the main theme in store with 4 bays of gift items at front of store and confectionery stocked on gondola ends, shippers and stacks throughout store. In addition the front window featured festive posters and designs. Clubcard Boost: ‘ Making your Clubcard go further with Clubcard Boost’. Theme is heavily advertised at the checkouts. General Feel: There were a few gaps on the shelves but there were plenty of staff on the shop floor re-stocking and tidying. Key Deals: Pringles: £1 Coca Cola 2L: 2 for £2 Lindt Chocolates: 2 for £4 Thornton Chocolates: 2 for £4 Christmas Gift Wrap & Accessories: 3 for 2 Andrex Toilet Tissue 9pk: £3.50 North Cheam – Wednesday 18 th December info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

5. Key Customer Themes : Christmas: 20 bays and 4 islands dedicated to Christmas related items. Theme is promoted with overhead signs, hanging signs, aisle fins and security shrouds. Brand Match : Theme continues to be advertised in store with aisle fins and shelf barkers. Great Offers: Various offers are promoted with the use of snow ploughs. TU Clothing Sales: Theme returns with ½ price clothing advertised with A boards outside. General Feel: The store felt very festive with impactful POS throughout. There were plenty of helpful staff on hand to help with queries. Key Deals: Jack Daniel Whiskey: £15 Lurpak: 2 for £3 Pringles: 99p Robinsons Squash: 2 for £2.50 Pizza Express: ½ price Colchester – Wednesday 18 th December info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

6. Key Customer Themes : Christmas: Remains the main theme in store with 2 bays featuring confectionery and gifts and additional shippers throughout store. Hanging decorations around the till support the theme and add a festive feel. Great Offers: Various offers are highlighted with the use of signs throughout store. General Feel: The store felt very spacious and was tidy and clear throughout. There were several members of staff re- stocking the few gaps on shelf. Key Deals: Selected Chocolate Boxes: £2 / £3 / £4 Whyte & Mackay Whisky: £13 Sainsbury’s Mince Pies: 2 for £2 Selected Beers: Various Offers Meal for 2: £5 Carshalton– Wednesday 18 th December info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

7. Key Customer Themes : ASDA Price Guarantee: ‘Smile you’ll be 10% better off at ASDA.’ Slogan appears on large hanging signs in the foyer and at checkouts. Christmas: 12 bays in the seasonal aisle dedicated to Christmas related items. Snow ploughs also feature on entrance to store. Price Lock : Large overhead signs continue to support the theme. Big Rollback: Theme continues with various POS throughout store including aisle fins. General Feel: The store was generally tidy with a few gaps on shelf. Staff were busy re-filling shelves and helping with customer queries. Key Deals: Pringles: 2 for £2.50 Pepsi 2L: £1 Nobilo Sauvignon Blanc: Save £2 Bisto Gravy Granules: £1 Colchester – Wednesday 18 th December info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

8. Key Customer Themes : Christmas: Remains the main theme in store with 14 bays of confectionery and accessories, self eats at checkouts and stacks and shippers throughout store. NEW We’re Open Boxing Day and New Year’s Day 11am- 5pm: Promoted with signs throughout the checkout area. General Feel: The aisles felt very narrow with the additional Christmas displays however the shelves were well stocked and there were plenty of staff on hand to help with customer queries. Key Deals: Lynx Gift Sets: 2 for £8 Laurent Perrier Cuvee Champagne: Save £25 Cadbury Chocolate Cartons: 2 for £6 Selected Gravy / Sauces / Stuffing: £1 Duracell Batteries 4 pk: BOGOF Reigate – Wednesday 18 th December info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

9. Key Customer Themes : Christmas: Remains the main theme with 10 bays dedicated to Christmas related items. Supported with header boards, shelf fins and POS at aisle ends. Brand Price Match: Prices continue to be matched to other supermarkets using green barkers and overhead signs. NEW Offers: Various offers in store are promoted on aisle ends with header boards. General Feel: The store was clean and tidy with plenty of customers taking advantage of the restaurant facilities. Key Deals: Heston’s Christmas Food: 25% off Party Food: 3 for 2 Selected Wines: 1/3 off / 25% off Pringles: BOGOF Pepsi 6pk: BOGOF Colchester – Wednesday 18 th December info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

10. Key Customer Themes: Christmas: Remains the only theme in store with 7 bays and several shippers featuring confectionery and gifts. High signs at entry and around the checkout area helped to promote the festive products available. General Feel: The store was very neat, tidy and the shelves were fully stocked. A pleasant and festive atmosphere. Key Deals: Selected Chocolate Boxes: ½ price Louis Chaurey Champagne: ½ price Smoked Salmon: Save 1/3 Roasted Joints: Save 1/3 Party Food: 3 for 4 Selected Fruit / Veg / Salad: 2 for £4 Wimbledon – Wednesday 18 th December info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

11. Key Customer Themes : Christmas: 6 bays dedicated to Christmas related items with shelf edge strips, hanging signs, bunting, dump bins and stacks supporting the theme. Good With Food / A Great Deal Locally: Various offers are promoted with these slogans on dump bins and header boards throughout store. Saver Stamps : Theme supported with an FSDU featuring cook books. General Feel: There was quite a bit of Christmas POS throughout store, however it didn’t feel very festive. The store was very untidy with empty shelves, large queues at checkouts and additional displays blocking customer flow. Key Deals: Robinsons Squash: £1 Heanz Baked Beanz 4pk: £2 Coca-Cola 6pk: BOGOF Doritos: 2 for £3 Colchester – Wednesday 18 th December info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

12. Key Customer Themes : Christmas: Seasonal products are stacked at front of store and across 20 bays. The central aisle featured gifting ideas. General Feel: This store felt like basic shopping with no frills with a simple layout and bulk stock in stacks and large wire dump bins. Key Deals: Frozen Party Food: £1 Ballycastle Irish Cream: £6.49 Chocolate Reindeer: 99p Veuve Monsigny Brut: £9.99 Fox’s Fabulously Special Biscuits: £3.99 Extra Salted Caramel Cream: £1.79 Selsdon – Wednesday 18 th December info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

13. Key Customer Themes : Christmas: Confectionery, gifts and wrapping paper featured on central stacks and displays at front of store. In addition there were 6 bays of associated products in store. NEW Over 2000 Deluxe Products Added Just For Christmas: Advertised at front of store with overhead signs. General Feel: There were lots of low overhead signs to highlight various offers which gave a slightly cluttered feel to the store. The staff were very helpful and busy stocking shelves. Key Deals: Floralys Toilet Tissue 24 pack: £5.29 Nescafe Cappuccino 10pk: £1.49 Carte D’Or Vanilla Ice Cream: £1.75 Robinsons Orange Squash: £1.99 Pepsi 6pk: £1.49 Mitcham – Wednesday 18 th December info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

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