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Copyright: The ideas presented here and their implementation are the intellectual property of Cosine UK, to which we shall exercise our rights as the authors.

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Presentation on theme: "Copyright: The ideas presented here and their implementation are the intellectual property of Cosine UK, to which we shall exercise our rights as the authors."— Presentation transcript:

1 Copyright: The ideas presented here and their implementation are the intellectual property of Cosine UK, to which we shall exercise our rights as the authors. Direct or indirect imitation or use of any of the ideas or other documentation or their implementation is not permitted until we have issued our prior written permission. UK Grocery Retailer Insights Weekly retailer themes and brand promotions from the top UK grocery retailers. we 24 th August 2014

2 Key Customer Themes : Fuel Save: This theme continues in store. It is supported by standees and overhead signs. Tesco Price Promise: This theme continues in store. It is supported by bus stops and snow ploughs. Prices Down And Staying Down: This theme is supported by standees, overhead signs and bus stops. Seasonal Aisle: This aisle has 2 bays dedicated to school stationery. There are huge overhead signs on entry to the store advertising 'School Shop Anything From Shirts To Sharpeners’, although there were only 2 bays in the store related to school items. Clubcard Boost: This theme is supported in store with bus stops. Tesco Bank: Car insurance is being advertised with overhead signs at checkouts. General Feel: The store was clean, tidy and well stocked but lots of aisle end offers had snow ploughs missing. Key Deals: Cadbury Chocolate Pouches: ½ Price Taylors Fresh Coffee: 2 For £5 Vanish Action Stain Remover Powder: ½ Price Frijj Chocolate Milkshake: ½ Price Twisted Cheese Strings: ½ Price Pilgrims Choice Cheddar: ½ Price | | CosineUK.com | Cosine Blog Tiptree, Essex – Wednesday 20 th August

3 Key Customer Themes : Clubcard Fuel Save - Every shop counts: This theme is seen on bus stops and bunting at the FOS. Prices Down And Staying Down: This theme was seen around the store on wobblers. General Feel: There were a lot of stacks around the queuing area, especially beers on promotion. The shelves were slightly messy but the store was very busy with customers. Staff were helpful and were seen to be stacking shelves. Key Deals: Pepsi / 7UP / Mountain Dew / Lipton’s Tea: Better Than ½ Price Cadbury's Chocolate Pouches: Better Than ½ Price Doritos: Better Than ½ Price Lucozade: £1 McCoy’s / SunBites Crisps: £1 Mars Chocolate Pouches: ½ Price Selected Blossom Hill Wine: £5 Tooting – Wednesday 20 th August | | CosineUK.com | Cosine Blog

4 Key Deals: Key Customer Themes : NEW The Bank Holiday: There is 1 bay dedicated to Black and Decker tools in the seasonal area at the front of the store. There are also ladders on offer at the front of the store. Rollback: This theme continues in store. It is supported by tax discs and shelf barkers. School Shop: The seasonal aisle is stocked with school stationery. The school uniforms are in the clothing department. The theme is supported by directional hanging signs and header boards. Summer Fun: There are several bays in the seasonal aisle dedicated to summer related items which are supported by header boards, bus stops and shelf edge strips. Price Lock: This theme continues in store and is supported by overhead signs and bus stops. Click And Collect: This theme is advertised with overhead signs at the checkouts and till point POS. General Feel: The store was clean tidy and well stocked. There were several racks of sale clothing on entry to the store. Andrex Toilet Tissue 12pk: £5 Kronenburg Lager 10pk: £8 McVitie's Chocolate Digestives: £1 Ryvita Thins: £1 Wotsits 10pk: £2 Milk 4pt: £1 Corn On The Cob 2pk: 49p | | CosineUK.com | Cosine Blog Tiptree, Essex - Wednesday 20 th August

5 Key Customer Themes : Seasonal Aisle: There are 2 bays dedicated to school uniform, 2 bays dedicated to stationery and the other 5 bays are dedicated to outside related items including garden toys and BBQ coals. Great Offers Including Half Price £1 And £2 Items: There are lots of aisle end offers which are supported by new look snow ploughs and overhead signs. Pay Back Bonus - £15 Summer Bonus Continues In Store: This theme is supported by overhead signs at the checkouts. New Opening Times - From 18th August The Store Is Open Longer From 7am To 9pm: This is advertised using outside banners and A boards. General Feel: The store has undergone some minor improvements including a foyer with very little POS. Entry to the store feels more spacious. The fruit and veg counters have been updated. There is also new POS throughout the store. Key Deals: Walkers Deli Crisps: £1.59 M&M’s: ½ Price Surf Wash Capsules 18pk: £3 Kellogg’s Special K: £2 Selected Wine / Champagne: Buy 6 Save 25% Febreze Car Air Fresheners: £3 | | CosineUK.com | Cosine Blog Witham, Essex – Wednesday 20 th August

6 Key Customer Themes : Summer Sorted: FOS signs and bunting displaying this slogan were seen in store. Additional signs with various different meal styles were also in store. Summer Seasonal: 2 bays and a ladder rack displaying summer accessories were seen in store. Back To School: 4 bays of school stationery and pack lunch carriers were advertised at half price. The theme was highlighted with overhead signs and bus stops. A further shipper displayed uniforms and a checkout supported children's books. Brand Match - The deals you get at Asda and Tesco, without going to Asda and Tesco: This theme was seen though out the store on various signs. Sainsbury's Bank / Mobile by Sainsbury's: Leaflets were displayed at every checkout. General Feel: The summer and school themes seem to be the most impactful in store. Shelves stacked well and plenty of staff to assist. Key Deals: Free From Range: 5 For 4 Walkers 6pk: £1 Mars Chocolate Pouches: £1 Cheerios / Frosties: £2 Yorkshire Teabags 240pk: £4.50 Nescafe: £5 Selected Wine and Beer 4pk: 3 For £12 Suntan Lotion: 2 For £13 / 3 For £18 | | CosineUK.com | Cosine Blog Wimbledon - Wednesday 20 th August Key Customer Themes : Summer Sorted: FOS signs and bunting displaying this slogan were seen in store meal styles were also in store. Summer Seasonal: 2 bays and a ladder rack displaying summer accessories were seen in store. Back To School: 4 bays of school stationery and pack lunch carriers were advertised at half price. The theme was highlighted with overhead signs and bus stops. A further shipper displayed uniforms and a checkout supported children's books. Brand Match - The deals you get at Asda and Tesco, without going to Asda and Tesco: This theme was seen though out the store on various signs. Sainsbury's Bank / Mobile by Sainsbury's: Leaflets were displayed at every checkout. General Feel: The summer and school themes seem to be the most impactful in store.

7 Key Customer Themes : Summer Sorted - Mix It Up: There were high signs, bus stops and wobblers seen throughout the store. Perfect For Summer: This theme was located on the seasonal bay selling reduced picnic and barbecue items on one bay. General Feel: The shelves were stacked reasonably well with plenty of staff on hand to assist. Key Deals: Sunbites Crisps: £1 Selected Wine: £5 Offer / Save ⅓ Stationery: ½ Price Jaffa Cakes / McVitie's Digestives: ½ Price Kettle Crisps / Jacobs Mini Cheddars: 1/2 Price Coca Cola: 2 For £2 Twining's / PG Tips Teabags: £2 Lunch Meal Deal: £3 Takeaway Meal Deal For 2: £6 Ewell - Wednesday 20 th August | | CosineUK.com | Cosine Blog

8 Key Customer Themes: Italian – Eat, Drink, Love: There were 3 bays and a FOS display containing wine / champagne / savoury snacks / fresh pasta / sauces / cold meats / salads / desserts / cheese / olives / pizza. 1000's Of Ways To Great Value: This theme was seen on signs highlighting various offers throughout the store. Waitrose.com - Shop Online At Waitrose.Com And Let Us Deliver To Your Door: Signage was located on several main store aisles. General Feel : Shelves of store were stocked well and were tidy. Staff were also helpful and friendly. Key Deals: Family Cereals: 3 For 2 Mix & Match Lenor / Ariel / Fairy Laundry: Buy 3 For £12 Selected Italian Wine: Save 25% Fresh Italian Food: 25% Off Ice Cream: 10% Off (Exclusive myWaitrose Offer) Tyrrells Crisps: BOGOF Coca Cola 6pk: BOGOF Health & Beauty: ½ Price Staines - Wednesday 20 th August | | CosineUK.com | Cosine Blog

9 Key Customer Themes : Summer Of Flavour: A large FOS display and a window display are seen containing dressing and marinades / condiments / fresh meats / fresh herbs / fresh fruit and cheese. Back to School: 3 bays and a window display of children's school shoes / trousers / jumpers / skirts and shirts. Buy 6 Save 25% On Wine & Champagne Mix & Match: A FOS display of wine / champagne / crisps / confectionary. This was also advertised in the car park on a large banner. M&S Bank - Pick Up A Leaflet : Signage was located on every checkout. M&S Bank - Introducing the NEW M&S Current Account: Signage was located on every checkout. General Feel: The summer and wine offer seemed to be the most impactful theme. The store was clean and tidy with shelves stacked well. There were plenty of helpful staff around. Key Deals: Selected Wine and Champagne: Buy 6 Save 25% Mix & Match Dine In For 2: £10 Cheese & Deli Items: 3 for £6 Selected Dressings & Marinades: 3 for 2 Ice Cream And Ice Cream Lollies: Buy 1 Get 1 ½ Price Selected Fruit: 2 for £4 Grill Items: 3 for £10 Brooklands– Wednesday 20 th August | | CosineUK.com | Cosine Blog

10 Key Customer Themes : Swap And Save: This theme continues in store and is supported by window posters and overhead signs. Aldi Super 6 - Meat And Fruit / Veg Offers: This theme continues to be highlighted in store with header boards, floor stickers and overhead signs. Aldi School Shop: There are several bays dedicated to school uniform and school stationery. It is supported by overhead signs and header boards. Award Winning Supermarket: This theme is supported by window posters and till point POS. General Feel: The store was untidy and some shelves needed filling, however there were several staff with huge stock trollies restocking the shelves. Key Deals: Cucumber: 39p Spring Onions: 39p Bananas 3pk: 39p 8 British Beef Burgers: £2.79 Baby Potatoes 750g: 49p Carrots 1kg: 39p | | CosineUK.com | Cosine Blog London Road, Colchester - Wednesday 20 th August

11 Key Customer Themes : Sourced Locally: This theme continues in store highlighting items that had travelled fewer miles. It was supported by shelf edge strips, hanging signs and tax discs. A Great Deal Locally: This theme continues in store highlighting lots of aisle end offers. It is supported by header boards, shelf edge strips and dump bins. It's Summer Time: The seasonal aisle is dedicated to all things summer and is supported by shelf fins shelf edge strips and hanging signs. Fair And Square Prices: This theme continues in store. It is supported by hanging signs, standees, shelf barkers and shelf fins. General Feel: The store was clean tidy and well stocked. Key Deals: Pepsi 2L: 2 For £3 Cravendale Milk: 2 For £3 Kraft Dairylea Cheese Spread: £1 Fosters 18pk: £12 Twinnings Tea Bags 80pk: £2 Nescafé Gold Blend Coffee: £5 Mersea Road, Colchester - Wednesday 20 th August | | CosineUK.com | Cosine Blog

12 Key Customer Themes : Discover New Ideas: There were 12 stacks containing gardening equipment, tools, industry clothing, and general household items and furniture. Children: There were 6 stacks of children's clothing, shoes and board games. Market Fresh Quality - Discover Market Fresh Quietly In- store: High signage was hung from the ceiling around the store and in fresh produce areas. Limited Offer – Hurry… Hurry…: Signs were seen around the centre of the store. Healthy Checkouts: Signs were located on the end of till points. General Feel: ‘ Discover New Ideas’ promotion signs were very prominent in store. Bulk stacks were seen around the entrance, outside and in the centre of the store. Key Deals: Compost & Bark Essentials - Multi-purpose Compost / Peat- free / Multi-purpose Compost/ Decorative Bark Chips: Various Offers Formil Washing Powder: £6.19 Chicken Breast: 2 For £5 XXL Mixed Peppers: 89p XXL Red Apples: £2 Strathvale Beef Steak Diced: £2.59 Deluxe Belly Joint: £5.99 Vitasia Coconut Ice Cream: £1.99 Brixton - Wednesday 20 th August | | CosineUK.com | Cosine Blog

13 CosineUK.com Cosine Blog us call us follow us find out about us read a blog by us We are an award-winning field marketing agency with a proven track record of increasing our clients’ sales, retail presence and brand awareness, achieved through merchandising, auditing, mystery shopping and other field marketing services, with our outsourced sales teams trained specifically for every campaign.


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