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Copyright: The ideas presented here and their implementation are the intellectual property of Cosine UK, to which we shall exercise our rights as the authors.

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Presentation on theme: "Copyright: The ideas presented here and their implementation are the intellectual property of Cosine UK, to which we shall exercise our rights as the authors."— Presentation transcript:

1 Copyright: The ideas presented here and their implementation are the intellectual property of Cosine UK, to which we shall exercise our rights as the authors. Direct or indirect imitation or use of any of the ideas or other documentation or their implementation is not permitted until we have issued our prior written permission. UK Grocery Retailer Insights Weekly retailer themes and brand promotions from the top UK grocery retailers. w/e 27 th April 2014

2 Key Customer Themes : Clubcard Fuel Save: Continues to be heavily promoted in store. Supported by outside car park security shrouds, flags, till point POS and overhead signs throughout the store. NEW Love Your Summer: The seasonal aisles are dedicated to all garden related items. Supported by header boards, shelf edge strips and shelf fins. NEW The Spring Drinks Festival : The store has various drink offers in the seasonal aisle and the BWS aisle. Supported by overhead signs, shelf edge strips and bus stops. Prices Down And Staying Down: This theme seems to be growing gradually in store. Supported by overhead signs and standee on entry. Tesco Bank: New POS in store supporting Tesco bank. Includes overhead signs and leaflets at till points. General feel: Happiness in a New bottle is the slogan on the POS supporting Coca Cola wall promotion. The store was busy, clean, tidy and well stocked. Key Deals: Flash Spray: ½ price Kenco Millicano Tin: ½ price Pepsi 1.5 L: 89p Real Mccoys Crisps 6pk: £1 John West Tuna 4pk: £4 Colgate Advanced White Toothpaste: ½ price Hythe – Wednesday 23 rd April | | CosineUK.com | Cosine Blog

3 Key Customer Themes : Fuel Save: Continues to be largely advertised on entry with bunting and bus stops. Selected Items / Special Offers: Several aisle ends and ladder racks dedicated to various offers. Supported by header boards and shelf edge strips. NEW The Spring Drinks Festival : Extra 10% off any 3 or more bottles of wine. Seen advertised on bus stops on a promotional end. General Feel: Spacious store with shelves fully stocked. Plenty of staff seen busy filling up and helping customers. Key Deals: Selected Beers Multipack: Various Offers Selected Wines: ½ price Bulmers: 3 for £5 Mcvites Breakfast Bar: ½ price Doritos: ½ price Walkers Crisps 6pk: £1 Robinsons Squash: £1 Selected Nestle Cereals: ½ price Horton – Wednesday 23 rd April | | CosineUK.com | Cosine Blog

4 Key Deals: Coca Cola 1.75L: 3 for £3 Muller Corners: £2 Nestle / Cadburys Chocolate 4pk: £1 Nestle / Cadburys Chocolate Ice Lollies 4pk: 2 for £3 Pampers Nappies: 2 for £10 Selected Fruit & Veg: Various offers Selected KP Crisps 6pk: £1 Uncle Ben's Range: 3 for £3 Key Customer Themes : NEW George.Home: High signs over department and displaying new furniture range next to the clothing department. Lets Garden: 15 bays, 2 gondola ends and front of store stacks supporting garden products. Highlighted with overhead signs, bus stops and barkers. Outdoor Living: 16 bays and 2 gondola ends are seen supporting outdoor products next to the gardening promotion. Baby & Toddler Event: Highlighted in the department and gondola ends. Using overhead signs, bus stops and barkers promoting the offers. Asda Travel: Insurance and money advertised on large front of store signs over the checkouts. General feel: Let's Garden very prominent. Shelves stacked well and plenty of staff on hand to help customers. | | CosineUK.com | Cosine Blog Roehampton – Wednesday 23 rd April

5 Key Customer Themes : Great Offers: Plenty of aisle end offers which are supported by snow ploughs and header boards. NEW St Georges Day: Supported by hanging signs. NEW Summer: This theme is slogan on POS throughout the store. There are overhead signs, hanging signs, shelf edge strips and shelf fins. NEW Double Up Nectar Points: Supported by standees and overhead signs throughout store. General Feel: The store looked bright and cheerful, with lots of summer POS. Key Deals: Weight Watchers Classic Ready Meals: 2 for £3 Various Wine: Save 25% Coppella Juice: ½ price Sainsburys Italian Pizza: ½ price Kronenborg Bottled Lager 15pk: 2 for £18 / 3 for £24 Cadbury Little Barsx6 £1.25 To £1 Stanway – Wednesday 23 rd April | | CosineUK.com | Cosine Blog

6 Key Customer Themes : Great Offers: Theme still present in store with lots of aisle end offers. Supported by header boards and shelf barkers. NEW Happy St Georges Day : Bus stops are scattered around the store promoting St Georges Day. NEW Labelling Changes : Several plastic leaflet holders are located around the store explaining the changes. NEW How Did We Do Today : There are plastic leaflet holders located around the store containing How Did We Do Today leaflets. There are also shelf edge labels asking customers to go to the website to provide feedback. NEW We've Lowered Our Prices Without Changing Our Values : For example, 4 pints of milk £1. Supported by outside A board. General Feel: This store has only been open a few weeks. It has a nice size car park and was very busy. The staff were few and far between, but were busily filling empty shelves and fridges. Key Deals: Peroni 4pk: £5 Doritos: ½ price Coca Cola: 2 for £2 Muller Corner: 3 for £1.80 Kellogg's Special K: £2.50 Dr Oetker Pizza: £2 Youngs Scampi: ½ price Colchester – Wednesday 23 rd April | | CosineUK.com | Cosine Blog

7 Key Customer Themes : Spend £40 or more in store in one transaction & get 6p off every litre of fuel: Seen advertised on large signs over the checkouts and the central aisle. Love Your Pet: Signs used in the department to promote offers Gardening & Outdoor: Bus stop used to border 3 bays of seasonal offers. Pick Of The Shop: Signs used to promote the best offers in store: Especially concentrated down the central aisle Great Value: Gondola ends signs used above the promotional ends. General Feel: Tidy store with well filled shelves. The promotional areas had a high concentration of high signage. Key Deals: Ariel Laundry: ½ price Cadburys Chocolate 4Pk: £1 Cadburys Chocolate Ice Lollies 3pk: ½ price Doritos / Dips: ½ price Fruit & Veg Mix and Match: 69P Each or 3 for £1.50 Pringles Crisps: ½ price Selected Cereals: ½ price Selected Pet Food: Various offers Wimbledon – Wednesday 23rd April | | CosineUK.com | Cosine Blog

8 Key Customer Themes : NEW Weekend Kitchen: Channel 4 TV shown on Saturday mornings with Steve Jones and Lisa Snowden. Supported by A boards and all till points wrapped in adverts. Offers: Various offers continue to be advertised throughout the store on aisle ends which are supported by header boards. NEW Discover Europe: Selected wines from around the continent are displayed along the seasonal aisle across 4 bays. The them is supported by shelf fins, header boards and a large window poster. NEW Summer Of Sport: There are 3 bays in the seasonal aisle dedicated to garden related items. The theme is supported by bus stops. Brand Match: Theme continues in store which is supported by overhead signs. General Feel: The coffee shop was full of customers getting their free coffee and newspaper. From Saturday, customers will have to spend £10 and over to get their free newspaper. Key Deals: Cadburys Dairy Milk 200g: 2 for £3 Various Wine: 25% off Kettle Chips: BOGOF Dr Oetker Pizza: ½ price Youngs Scampi: ½ price Jammie Dodgers: BOGOF Colchester – Wednesday 23 rd April | | CosineUK.com | Cosine Blog

9 Key Customer Themes: NEW Gardening: A large display positioned at the front of store containing cut and potted plants and flowers. Eat Well: A large display sited at the entrance advertising healthy recipes and ingredients. Pick Up Your Healthy Recipe and Ingredients is also sited at every checkout. Easter: 1 bay of reduced confectionary & a FSDU of reduced confectionary. General Feel: Spacious store with shelves well merchandised. Plenty of staff seen busy stacking shelves and helping customers. Key Deals: Meal For Two: £6 Frozen Food: Buy 1 get 1 half price Selected Fresh Pizza: 2 for £6 Fuller Longer Meals: Buy 1 get 1 half price Wines / Champagnes: Buy 3 Save 5% Beer / Lager & Cider Single Bottles: 6 for 5 Hot Cross Buns 4pk: 2 for £2.50 Handcooked Crisps: 2 for £2.50 Selected Cut Flowers: 2 for £5 Brooklands – Wednesday 23 rd April | | CosineUK.com | Cosine Blog

10 Key Customer Themes : A Great Deal Locally: This theme continues in store. Supported by dump bins, shelf edge strips and header boards. Sourced Locally: Theme still present in store. Supported by hanging signs and shelf edge strips. Goodness Gang Friends: Remaining theme where customers can purchase soft toys with 20 stickers and pay £2. Supported by hanging signs, dump bins and A boards. NEW Love Life Food : Advertised in store with overhead signs. NEW Smart Swaps Change 4 Life : Theme reoccurs with suggestions of food and drink swaps for healthier alternatives. Supported by shelf fins. NEW How Did We Do : Survey reappears in store with leaflets by till points. General Feel: The store was clean and tidy. Shelves were well stocked. The store looks like it could do with updating. Key Deals: Velvet Toilet Tissue 16pk: £5 Innocent Smoothie Drinks: 2 for £5 Mcvities Chocolate Biscuits: £1 Strongbow Cans 10pk: £8 LOreal Shampoo / Conditioner: 1/3 off Mars / Snickers 3pk: £1 Nescafé Gold Blend: £4 Colchester – Wednesday 23 rd April | | CosineUK.com | Cosine Blog

11 Key Customer Themes : Gardening: 3 bays of seasonal outdoor products seen in the central aisle. How much could you Swap & Save? Save up to 45%: Swap leading brands for Aldi exclusive brands signs. Spend a little. Live a lot: Main phrase seen on Aldi advertising. Smart Swaps: Change for Life: Offering healthier alternatives and recipes. General feel: Simple layout with bulk stock. Main displays are stacks and large wire dump bins. Advertising posters seen overhead and on the windows.. Key Deals: Aldi Super 6: 39P Each/Per Pack Coca Cola / Diet Coke 6Pk: £1.99 Cowbelle Milk 4 Pint: 95P Dairyfine Mini Eggs: 39P Hovis Wheatgerm Bread / Granary Bread: 65P Selected Ales: £1.25 Selected Items: Various Offers Snackrite Big Bag Ridge Crisps: 89P Selson – Wednesday 23 rd April | | CosineUK.com | Cosine Blog

12 Key Customer Themes : Half Price Weekend Offers: Continues to be highlighted in store by posters and leaflets. Spring Series: A section in the centre of the store is dedicated to outdoor items associated with outdoor activities and gardening. Gardening: 6 Bays in store containing cut & potted plants, flowers and seeds. Like Meat, Love Lidl: High signs remain in store across the fresh meat department. Market Fresh Quality: Theme continues to be largely promoted on entry and around the fresh fruit & veg department. General Feel : Numerous bulk stacks seen in the centre and front of store. Staff helpful with customers. Key Deals: Oaklands Baby Potatoes 1kg: 79p Hovis Bread: 99p Various Pepsi 2L: 99p Formil Washing Powder 65 Washes: £6.19 Fruit Plants: 2 for £5 Cushelle White Toilet Tissue 24pk: £7.49 Clapham – Wednesday 23 rd April | | CosineUK.com | Cosine Blog

13 CosineUK.com Cosine Blog us call us follow us find out about us read a blog by us We are an award-winning field marketing agency with a proven track record of increasing our clients sales, retail presence and brand awareness, achieved through merchandising, auditing, mystery shopping and other field marketing services, with our outsourced sales teams trained specifically for every campaign.


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