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Copyright: The ideas presented here and their implementation are the intellectual property of Cosine UK, to which we shall exercise our rights as the authors.

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Presentation on theme: "Copyright: The ideas presented here and their implementation are the intellectual property of Cosine UK, to which we shall exercise our rights as the authors."— Presentation transcript:

1 Copyright: The ideas presented here and their implementation are the intellectual property of Cosine UK, to which we shall exercise our rights as the authors. Direct or indirect imitation or use of any of the ideas or other documentation or their implementation is not permitted until we have issued our prior written permission. UK Grocery Retailer Insights Weekly retailer themes and brand promotions from the top UK grocery retailers. w/e 16 th March 2014

2 Key Customer Themes : Easter: Continuing theme with 4 bays dedicated to Easter eggs and bunnies. Supported by shelf edge strips and shelf fins. Mother's Day : Theme remains with 2 FSDUs displaying Mothers day cards in the store entrance. NEW Tesco Bank: Advertising car insurance with 5000 Clubcard points to be won. Promoted on overhead signs at checkouts. NEW Clubcard Fuel Save : The more you shop the more you save. Spend £50 and get 2p off per litre of fuel. Save up to of 20p a litre. Heavily supported by outside banners, car park shrouds, security shrouds, overhead signs, till point POS, balloons and posters. Tesco Price Promise : Reoccurring theme in store, highlighted by bus stops and snow ploughs. General Feel: The store was clean tidy and well stocked. Heavily advertising the new Clubcard fuel save scheme. Key Deals: McCoys Ultimate Crisps: ½ price Selected Wine: ½ price Surf Laundry Liquid: £3 Mr Muscle Cleaning Products: ½ price Shreddies: £2 Various Fruit: £1 Quality Street Easter Egg: ½ price Tiptree – Wednesday 12 th March info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

3 Key Customer Themes : Easter : Theme still present with several aisle ends and floor stacks dedicated to seasonal confectionary. Shelf barkers support this theme. NEW Clubcard Fuel Save : The more you shop the more you save. Spend £50 and get 2p off per litre of fuel. Save up to of 20p a litre. This theme is supported by an outside banner, inside bunting, balloons, till point posters and security shrouds. Special Offers: Aisle ends and ladder racks have various offers. Supported by header boards and shelf barkers. General Feel : The store was decorated well with POS supporting Clubcard fuel save. It was clean and tidy but there were several empty shelves. There were no Mother's Day related displays. Key Deals: Various Easter Eggs: ½ price Wispa / Crunchie / Flake 4pk: £1 Hellmans Mayonnaise: £1.50 Heinz Beans / Soup: 50p Lloyd Grossman Tomato And Basil Sauce: ½ price Napolina Penne Pasta: ½ price Colchester – Wednesday 12 th March info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

4 Key Deals: Heinz Tomato Soup 6pk: £3 Napolini Chopped Tomatoes 6pk: £3 Selected Pedigree Dog Food: £3 Cadbury's Chocolate Pouches: £1 Cadbury's Mini Eggs Bags: £1 Various Birds Eye Frozen Range: £1 Uncle Ben's Range: 3 for £3 Selected Easter Eggs: 3 for £10 Key Customer Themes : Price Lock : Theme continues in store. Where prices go down and stay down, seen advertised mainly in the central aisle area attached to various cupboard filler offers. Asda Price Guarantee : Theme still present with Youll be 10% better off. Lets go disco hugely advertised above the checkouts. Easter : Theme continues with 17 bays displaying seasonal confectionary. This is bordered with high signs, bus stops, barkers, ladder racks, checkouts and various shippers around the store. George Sale : Theme remains with racks of clothing on offer in the department. Highlighted with overhead signs. Rollback : Continuing theme which is advertised on high signs down the central aisle and beanies sited on shelves throughout the store. NEW Mother's Day : Numerous card shippers seen around the first aisle. General Feel: Newly revamped store which is very clean and clear. The shelves were stacked well with plenty of staff on hand to help customers. info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog Roehampton – Wednesday 12 th March

5 Key Customer Themes : Easter: Theme continues with 14 bays dedicated to Easter eggs and bunnies in the seasonal aisle. Supported by shelf fins, egg shape barkers and shelf edge strips Sport Relief: Theme still in place, Sainsburys supporting sport relief with overhead signs, front of store display, snow ploughs, till point merchandise and hanging signs Drinks festival : 10 bays dedicated to Beers, Wines and Spirtis offers in the seasonal aisle. Supported by hanging signs, shelf edge strips and shelf fins. NEW Gardening : A dedicated island for gardening items is in place, this is supported by shelf fins, hanging signs and shelf edge strips. Mothers day : A dedicated island to mothers day gifts and cards is supported by shelf fins, hanging signs and shelf edge strips. Sainsburys Bank : Also supporting sport relief. With overhead signs at checkouts. General Feel: The store was clean tidy and well stocked. The store was busy and staff were seen helping customers and re stocking shelves. Key Deals: Uncle Bens Rice: £1.65 to £1 Bertolli Spread: £1.90 or 2 for £3 Tropicana Juice: £3.60 to £2.50 Wine/ Lager: Various 20% off Rachel's Greek Style Yogurt: 2 for £2.50 Hovis Loaves: 2 for £2 Heinz Squeezy Brown Sauce: £2.80 to £2 Stanway Colchester Essex – Wednesday 12 th March info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

6 Key Customer Themes : Great Offers: Theme remains with large main signs across the store highlighting offers Sports Relief : Theme continues with Fun & Games and all profits go to Sports Relief Seen on a shipper on entry, wobblers around the store, bunting and window posters Easter : Theme continues with confectionary seen on shippers and clip-strips around the checkouts. Active Kids Vouchers : theme still in place in store promotingSpend £5 & receive 1 Active Voucher. Seen advertised on wobblers. NEW Mother's Day : A shipper of themed cards seen on entry to store. General Feel: Spacious store with lots of staff on hand serving and helping customers. The store was tidy but there were a few gaps in promotional areas Key Deals: Maltesers/ M&M's pouches: £1 McVites Digestive biscuits: £1 Kettle chips: 1/2 price Robinsons Squash: £1 Wine's selected: Save 25% Lunch meal deal: £3 Maipo wines: Save 1/3 Chessington – Wednesday 12 th March info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

7 Key Customer Themes : Ant & Dec Saturday Night Takeaway : Theme remains in store promoting take away products. Advertised by overhead signs at checkouts. Easter : Theme still present with 6 bays dedicated to chocolate bunnies and Easter eggs. It is supported by shelf fins and shelf edge strips. There are also 2 FSDUs with chocolate eggs and bunnies at the tobacco kiosk. Pay Back Bonus : Remaining theme in store. Supported by overhead signs at till points. NEW Pick Of Market Street : Supported by standees in foyer and overhead signs. NEW Mothers Day : There are 2 bays dedicated to mothers day related items. This theme is supported by tax discs, shelf fins and shelf edge strips. There is also an FSDU of cards by the tobacco kiosk. General Feel: The store was well stocked, clean and tidy. There were even more offers than normal. With rump steak and cod at half price. Already cut and packed ready to buy in front of the fresh fish and meat counters. Key Deals: Broccoli: 49p Cucumber: 49p Savoy Cabbage: 3 for £1.50 Goodfellas Pizza: ½ price Easter Eggs: 2 for £8 Cadbury Flakes / Twirls 4pk: £1 I Can't Believe It's Not Butter: £1 Oat So Simple: ½ price Wtham – Wednesday 12 th March info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

8 Key Customer Themes : Easter: Continued theme with 5 bays and 2 checkouts presenting Easter confectionary with themed POS. Brand Price Match : Remaining theme in store comparing their prices to Tesco's. Using green barkers, bus stops and large hanging signs scattered around the store. The Big Spring Clean : Theme still supported with promotion outside the store and the theme is highlighted in the department. The Baby Event : Promoted on entry and highlighted in the department. The Waitrose Card : Join my Waitrose today: You pay 10% less on 100's of products. Seen highly advertised on additional high signs, wobblers, bus stops and barkers throughout the store. NEW Mother's Day : 3 bays of gifts and cards seen on entry. NEW 1000's Of Ways To Great Value : Seen on signs highlighting various offers throughout the store. General Feel: Clean store and well laid out. Shelves stacked well and neatly. Plenty of staff working on shop floor to assist the customers. Key Deals: Waitrose Pet Food: 25% off Waitrose Cook Shop: 25% off Finish: ½ price Nescafe: £4 Twinings Tea: £4 Various Health & Beauty Products: 3 for 2 Selected Wine: 25% off Persil Range: £4 Hersham – Wednesday 12 th March info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

9 Key Customer Themes: Easter : Continuing theme with 3 bays and several shippers of seasonal confectionery seen near the checkouts. M&S Bank : Continued support for this theme. '£150 of M&S gift cards when you open a current account and switch. Signage located on all till points with occupying leaflets NEW Mother's Day : 1 FSDU containing gift wrapped confectionary. NEW Pick Up Your Healthy Recipe & Ingredients Here : 1 FSDU displaying related products. Predominately a range of dried Pasta and Olive Oil. General Feel: Spacious store with shelf's well stocked. Plenty of staff seen busy filling up and helping customers. Key Deals: Meal For Two: £6 Confectionary Easter Treats: 3 for 2 Chilled Soups: Buy 1 Get 1 ½ Price Meat / Fish / Poultry: 3 for £10 Selected Bacon & Sausages: 2 for £4 Selected Juice: 3 for £5 Wine / Champagne: Buy 3 Bottles Save 5% Hot Cross Buns 4pk: 2 for £2.50 Wimbledon – Wednesday 12 th March info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

10 Key Customer Themes : Easter: Theme remains with 6 bays dedicated to Easter eggs and chocolate bunnies. Supported by shelf edge strips. A Great Deal Locally: Theme continues in store with hanging signs highlighting produce with fewer miles to travel to store. Good with food. great deals locally: This theme continues in store. Supported by aisle end header boards, shelf edge strips, shelf barkers and bins. There are various offers including Half Price. NEW Mother's Day : 1 aisle end and two free standing displays displaying chocolates and related cards General Feel: The store is spacious, clean, tidy and well stocked. With several staff on sales floor, but only 2 on tills open Key Deals: Velvet Toilet Tissue x16: £5 Thorntons Classic Box Of Chocolates: £5 Thorntons Easter Eggs: buy 2 for £5 Twinnings Tea Bags x40: £3.59 to £2 Galaxy Caramel Bar: £1.22 Pringles: half price £1.39 Petit filous and frubes: half price £1.10 Colchester Essex – Wednesday 12 th March info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

11 Key Customer Themes : Easter : Store continues to support theme with 4 bays of confectionary products and further confectionary products positioned at the end of every till. Swap And Save: Theme remains with save up to 45% signage throughout the store NEW Mothers Day : 2 free standing displays containing themed cards. The Baby & Toddler Event: Promoting a wide range of related baby & toddler products. High signage located at the centre of the store Smart Swaps. Change For Life: Offering healthier alternatives and recipes General Feel: Basic layout with lots of bulk stock on display. Advertising posters seen overhead and on the windows. The store was quite busy, clean and tidy. Key Deals: Snow Shovel: £2.99 Baby Potatoes 750g / Asparagus 150g / Conference Pear 6/7 pk / Mushrooms 350g / Funsize Apples 9 pk / Oranges 5/6/7 pk: 69p Solesta Vegetable Oil 1L: £1.09 Goodfella's Superiore Pepperoni Pizza: 99p Almat Washing Powder / Washing Powder 2 in 1: £2.39 Saxon Aloe Vera Toilet Tissue: £1.59 Disposable BBQ: 99p Walton – Wednesday 12 th March info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

12 Key Customer Themes : Easter : Continuing theme with 4 bays dedicated to Easter themed confectionary. Italian Offers: Italian offers theme still in place. Various offers seen on overhead signs promoting Italian ranges. Healthier Choices : Theme remains with healthier snack choices advertised around the checkouts on various offers across the store Spring Series: Theme continues with a section in the central location of the store dedicated to outdoor items associated with Spring. NEW Like Meat. Love Lidl : Signs seen over the fresh meat department. Market Fresh Quality : Highly advertised on entry and around the fresh fruit & veg department. General Feel: numerous overhead signs highlighting various offers throughout the store, and bulk stacks seen in the centre of the store. Emphasise on healthy options, especially at the checkouts. Staff very helpful with customers. Key Deals: Pork Lean Mince: 1/2 price Kiwi: 1/2 price Fin Carre Milk Chocolate: 1/2 price Deluxe Chocolate Cake: 1/2 price Compost & Bark: £1.99 Weetabix 72pk: £4.18 Hazelmeade Farm Bacon Medallions: £1.49 Pistachios: 60p/ 100g Clapham Junction – Wednesday 12 th March info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

13 info@cosineuk.com 01844 296700 @CosineUK CosineUK.com Cosine Blog e-mail us call us follow us find out about us read a blog by us We are an award-winning field marketing agency with a proven track record of increasing our clients sales, retail presence and brand awareness, achieved through merchandising, auditing, mystery shopping and other field marketing services, with our outsourced sales teams trained specifically for every campaign.


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