1. Copyright: The ideas presented here and their implementation are the intellectual property of Cosine UK, to which we shall exercise our rights as the authors. Direct or indirect imitation or use of any of the ideas or other documentation or their implementation is not permitted until we have issued our prior written permission. UK Grocery Retailer Insights Weekly retailer themes and brand promotions from the top UK grocery retailers. w/e 4 th August 2013

2. Key Customer Themes : Price Promise: The store continue to promote price promise theme. This is highlighted with bus stops, overhead signs and checkout POS. Grab Them Whilst It’s Hot: Point of sale is used in store to highlight drinks and suncare products. NEW Clubcard Boost: New name for the Clubcard voucher exchange. Convert £5 to £10 with Clubcard Boost. Support by bus stops throughout the store. NEW Tesco Bank: Offer of 0% on credit card purchases for 18 months. Advertised using overhead signage at checkout points. NEW 30p Off Per Litre Of Fuel: Bus stops throughout the store highlighting 30p off per litre of fuel when specific products are purchased. General Feel: The store was clean and tidy. The shelves were well stocked and plenty of active till points. Key Deals: Peppers Lettuce & Celery: Any 2 for £1 Vitamins: 3 for 2 Wine: 25% off when you buy 6 or more bottles PG Tips 240pk: £4 Andrex Toilet Roll: 2 for £7 Kenco Coffee: £4 Fosters Lager 12pk: 2 for £16 Tiptree – Wednesday 31 st July info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

3. Key Customer Themes : The Big Roll Back: Theme continues to be highlighting the summer savings. Supported by overhead signage, tax discs, bus stops and outside banner. Britain’s Lowest Priced Supermarket: Theme remains with POS highlighting this award in the centre of the store. NEW Price Lock: Where prices go down and stay down. Theme returns and is supported by various advertising inside and outside of store. NEW Click And Collect: Store has new POS advertising an easier way to shop. Supporting outside banner, standee in the foyer and POS at checkout points. General Feel: Shelves were full and the store was tidy. New George clothing range recently implemented in this particular store. Key Deals: Fanta 2Litre: £1 Velvet Toilet Tissue 9pk: 2 for £6 Selected Wines: 3 for £10 Mixed Peppers: £1 Walkers Crisps 6pk: £1 Tiptree – Wednesday 31 st July info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

4. Key Customer Themes : Hot Deals: ‘Get them while they’re hot.’ Store continues to promote plenty of offers throughout with aisle end signs, hanging signs and tax discs. Back To School: ‘Kit the kids out.’ The seasonal aisle continues with this theme with 6 bays dedicated to school related items. Directional signs, shelf fins and standees highlight the category. Cheers To Summer: BWS section highlighted by shelf fins, bunting and overhead signage. NEW Freezer Fillers Up To Half Price Or Less: Freezer aisles are heavily promoted with bunting, directional signage and freezer door fins. General Feel: The store was clean and tidy upon visit. It was well stocked with plenty of staff at hand. Key Deals: Selected Wines: ½ price Lynx Shower Gel: 97p Princes Tuna 4pk: ½ price Velvet Toilet Tissue 16pk: £5 Coca-Cola 2 Litre: 2 for £3.50 Witham – Wednesday 31 st July info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

5. Key Customer Themes : Tesco Clubcard: Clubcard advertisement remains in store as only theme. General Feel: Busy during visit however the staff were merchandising shelves and assisting customers. Shelves were tidy and well stocked Key Deals: Selected Beer: Various Offers Selected Wines & Champagne: 25% off Coca-Cola 2 Litre: BOGOF Doritos Crisps: ½ price Lucozade 1 Litre: £1 Belvita: ½ price Cadbury’s Dairy Milk 120g: £1 Hellman’s Mayonnaise: ½ price Epsom – Wednesday 31 st July info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

6. Key Customer Themes : Brand Price Match : Continues to be a main theme throughout store with green barkers and bus stops as well as large hanging signs. 1000's Of Ways To Great Value : Offers are highlighted with various POS throughout store. Summer: Store still has 7 bays dedicated to summer down the seasonal aisle with offers on seasonal outdoor and garden related items. General Feel: The store is clean and tidy. Summery theme is prominent with shelves fully stocked. Key Deals: Waitrose Ice Cream Tubs: ½ price Heston’s Ice Cream: ½ price Strawberries: £2 BBQ Accessories: ½ price Selected Wines: Save 1/3 Twinnings Tea 250g: Save 1/3 Single Bottles Of Cider: 20% off Epsom – Wednesday 31 st July info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

7. Key Customer Themes : A Very British Summer Selection : Theme remains in store with high signs highlighting the seasonal aisle. NEW Big Deals: Major offers in store advertised on overhead signage, dump bins and various POS. Sourced Locally: Various pictorial displays highlighting ‘fair- trade’ support in store. General Feel: Tidy store with large amount of Big Deals signage throughout. Shelves are stacked well with plenty of helpful staff. Key Deals: Ben and Jerry's Ice Cream: ½ price Selected Wine: 1/3 off Instant BBQ: £7 Walkers Multipack Crisps: £2 Uncle Ben’s Sauce: ½ price Lenor / Comfort Fabric Conditioner: ½ price Epsom – Wednesday 31 st July info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

8. Key Customer Themes : NEW Summer Drinks : Various POS highlighting offers on alcoholic beverages NEW Sainsbury’s Petrol : Save 10p per litre when you spend £60 or more Bumper Book Of Summer : The event is directed towards children providing different ideas on how to keep themselves entertained throughout the summer holidays. FSDU’s are displayed at the front of store plus posters and plenty of promotional POS throughout the store. Great Offers: Remains a main theme in store highlighting offers on various products. Summer Gardening: Outdoor and garden related items merchandised over 13 bays in the seasonal aisle. Highlighted with directional signage, bus stops and barkers. General Feel: The store is clean, tidy and spacious on entry with shelves fully stocked. All checkout points advertising Sainsbury’s finance with a variety of leaflets displayed. Key Deals: Limited Edition Budweiser 18 x 440ml: £12 Back To School Clothing: From £3 Selected Health & Beauty: ½ price Go Ahead Cereal Bars: ½ price McCoys Crisps 6pk: ½ price Instant Lighting Charcoal 2 x 1.5kg: £4.50 Epsom – Wednesday 31 st July info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

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