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Media Pack our coverage talking to local people from all over the region 1.509m Population Women 771k Men 738k.

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Presentation on theme: "Media Pack our coverage talking to local people from all over the region 1.509m Population Women 771k Men 738k."— Presentation transcript:

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2 Media Pack

3 our coverage talking to local people from all over the region 1.509m Population Women 771k Men 738k

4 metro radio Metro Radio provides the most local, relatable and entertaining shows, balanced with the best variety of the biggest chart hits. A typical Metro Radio listener is aged between 25 & 35. They lead a fast-paced, busy life, working hard and playing hard. Their social scene is important with weekends for friends and family. Proud of their North East roots, their home and family. local, engaging, trusted…

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7 magic 1152 Magic plays the biggest hits from the 60s 70s and 80s. Our award winning presenters provide great company with relaxed, informed and entertaining shows. The typical Magic 1152 listener is aged 35 – 55. They love their family and have money at their disposal. playing just great songs…

8 Abba Elton JohnDiana RossQueen Smokey RobinsonChicBee GeesThe Beatles The Beach Boys Michael Jackson magic 1152 playing just great songs

9 metro radio and magic 1152 weekly reach (000’s) 000’s *stations marked with an asterisk do not cover the whole of the total survey area Source: RAJAR, Metro Radio TSA, 6 months ending Mar 13

10 000’s *stations marked with an asterisk do not cover the whole of the total survey area Source: RAJAR, Metro Radio TSA, 6 months ending Mar 13 metro radio and magic 1152 total hours by station

11 % *stations marked with an asterisk do not cover the whole of the total survey area Source: RAJAR, Metro Radio TSA, 6 months ending Mar 13 metro radio and magic 1152 market share by station

12 Population (000s) 1, Week Reach (000s) % Reach 33%39%43%45%35%21% Average Hours week Reach (000s) week Reach %49%61% 62%51%32% 13 week Reach (000s) week Reach %60%75%72%73%62%40% Source: RAJAR, Metro Radio TSA, 6 Months PE Mar 2013 metro radio and magic 1152 multi week listenership

13 when the listeners trust US they trust YOU! 44% of Metro listeners have taken action after they heard something on the station! (V 29% Capital and Real and 20% Smooth). Metro Radio listeners are more positive and receptive to advertising on the station than competitor stations’ listeners are… 74% of Metro listeners say it is good for ads (V Capital 63%, Real 62% and Smooth 51%). 46% of Metro listeners think Metro’s ads are relevant to people in this area, a fifth more than Capital/Real listeners and double the Smooth figure. Half of Metro listeners rate us 8,9 or 10 out of 10 on trust. Metro listeners are twice as likely to recommend something they heard to others than Capital, Smooth and Real listeners. Source: IPSOS MORI 2012

14 E-Shot On Air Promotion Off Air Promotion Bespoke Events solutions for every challenge full creative multimedia services… Idea generation Startup (dialog & tender) Media Bus Research Online Outside Broadcast Creative Sponsorship Social Media Advertising Campaign

15 Cash for Kids raises funds for sick, disabled and underprivileged children across the North East. In 2012 the charity raised over £1 million supporting 30,359 local children. 81% of UK consumers agree that they are more likely to buy a product associated with a cause they care about. The 2 causes that draw the widest support from the general public are medical research and children/young people. Your chance to do this locally whilst still promoting your brand. Cash For Kids puts a programme of sponsorable events on across each year to raise funds and our listeners love them. at the heart of our community with our charity cash for kids

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