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MEDIA PACK METRO RADIO Metro Radio, 55 Degrees North, Pilgrim Street, Newcastle-upon-Tyne, NE1 6BF RAJAR, Q2 2012.

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Presentation on theme: "MEDIA PACK METRO RADIO Metro Radio, 55 Degrees North, Pilgrim Street, Newcastle-upon-Tyne, NE1 6BF RAJAR, Q2 2012."— Presentation transcript:

1 MEDIA PACK METRO RADIO Metro Radio, 55 Degrees North, Pilgrim Street, Newcastle-upon-Tyne, NE1 6BF RAJAR, Q2 2012

2 Metro Radio Station Information Target Audience: year olds. Station Format: Offering more music variety with the biggest and most engaging personalities. Music ranges from Robbie Williams to The Scissor Sisters and from Madonna to U2. The station is at the heart of North East life and in love with life around here. Metro Radio news, sport and unique air borne traffic watch are always locally relevant, making us the Number 1 choice for people living and working in the region. Typical Listener: Lead fast-paced, busy lives, working hard and playing hard. Social scene is important with weekends for friends and family. Like to look good and are fashion conscious. Proud of their North East roots, their home and family. Core Target Audience: year olds.

3 Source: RAJAR, Metro Radio TSA, 6 months ending Jun 12 ADULT POPULATION 1,508,000 MEN 738,000 WOMEN 770,000 Transmission Area

4 Metro Radio & Magic 1152 Weekly Reach by Station 000’s *stations marked with an asterisk do not cover the whole of the total survey area Source: RAJAR, Metro Radio TSA, 6 months ending Jun 12

5 Metro Radio & Magic 1152 Total Hours by Station 000’s *stations marked with an asterisk do not cover the whole of the total survey area Source: RAJAR, Metro Radio TSA, 6 months ending Jun 12

6 Metro Radio & Magic 1152 Market Share by Station % *stations marked with an asterisk do not cover the whole of the total survey area Source: RAJAR, Metro Radio TSA, 6 months ending Jun 12

7 Metro Radio Multi week Listenership Adults 15+ Adults Adults Adults Adults Adults 55+ Population (000s)1, Week Reach (000s) % Reach25%41%29%36%25%10% Average Hours week Reach (000s) week Reach %38%63%45%53%37%16% 13 week Reach (000s) week Reach %49%76%56%65%46%21% Source: RAJAR, Metro Radio TSA, 6 months ending Jun 12

8 Metro Radio Multi week Listenership Source: RAJAR, Metro Radio TSA, 6 months ending Jun 12 Predicted cumulative audiences (000s)

9 Our successful website enables our advertisers to communicate in an interactive and visual way. Many on-air advertisers now signpost listeners to the station website to engage with their brand. Combining radio and online significantly enhances response - 57% of people check things out on the internet after just hearing about them on the radio. In July, has had 433,429 page impressions, with 60,478 unique users, spending on average 8 minutes 45 seconds on the site.www.metroradio.co.uk Source: Radio Advertising Bureau Metro Radio Our Website -

10 We have an opted in e-database of almost 72,000 listeners who regularly receive communication from us. This receptive audience can be reached via advertorial features in our monthly station e-newsletter and we also offer solus communication for advertisers based on exciting competitions. Both of these options allow the reader to click through to full and extended features on where we can collect data for you through our opt in service. Many advertisers have built substantial databases through using this solution. Metro Radio Our Newsletter

11 The wide variety of great music on Metro Radio provides a mood lifting environment for your commercial messages to be positioned. Below are a number of examples of local businesses who have benefitted from keeping good company: Dalton Park celebrated their 5th birthday with a four week ‘Fiver Fever’ promotion that dominated Metro Radio culminating in a grand final with a birthday party event at Dalton Park. Heather Scott, Marketing Manager said "the coverage we received and our event on Saturday were fabulous...with over 5,000 cars attending, in the region of 17 to 20,000 people! Along with record sales for the day!" The Tile Shed first came on air with a three month campaign that included strong creative and a measurable offer. Across the three month period, sales increased by 10%. Landsdowne Taxis targeted the massive student fresher market with a sponsorship of a Metro Radio developed interactive website for Freshers, OnLine Newcastle, coupled with 10,000 joint branded lanyards which were distributed to the new freshers. Landsdowne received a record 4,500 calls in the first week of the campaign! Go North East bus driver recruitment open day was attended by over 100 people. The client said this was a great success, reaching new quality people that would not usually pick up the traditional recruitment pages of local press. Win a conservatory from Finishing Touches ran on Metro Radio, directing listeners to our website. Over 2,000 entered and 854 opted in to receive more information from Finishing Touches. To advertise call Metro Radio on Metro Radio Our Advertising Environment

12 We are proud of our heritage and care about the region we serve, and through our own charity ‘Cash For Kids’ we raise hundreds of thousands of pounds every year to help disadvantaged children across the region. Cash for Kids Making a real difference in our community


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