Presentation on theme: "RadioGAUGE Regional Insight Campaigns targeting young people (16-19)"— Presentation transcript:
radioGAUGE Regional Insight Campaigns targeting young people (16-19)
6 regional campaigns targeting 16-19 year olds have been measured on radioGAUGE including the following advertisers…
On average, regional campaigns targeting young people have seen an uplift of 128% in awareness levels Ad Awareness Average uplift in ad awareness, listeners vs. non-listeners Source: RadioGAUGE 128% uplift
Radio on average increases brand relevance by 65% for campaigns targeting 16-34s Brand Relevance Average uplift in “this brand is for people like me” score, listeners vs. non-listeners 65% uplift Source: RadioGAUGE: strongly agree scores
Radio increases brand consideration by 48% for campaigns from advertisers targeting 16-34s Brand Consideration Average uplift in brand consideration, listeners vs. non-listeners Source: RadioGAUGE: strongly agree scores 48% uplift
Base: All CR listeners Mean score (max 10) Creatively, ads targeting young people engage listeners and keep them involved in the ad. ‘Integration’ of sonic properties (voice, music, slogans) across media is something to keep in mind to ensure your ads work as effectively as possible
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