Presentation on theme: "Welcome to professional advertising on 103.1 Central FM Central FM is a 100% local radio station for people in the Forth Valley with 24 hour local programming,"— Presentation transcript:
Welcome to professional advertising on 103.1 Central FM Central FM is a 100% local radio station for people in the Forth Valley with 24 hour local programming, news and sport.
Central FM….the story so far Central FM was launched in June 1990 and we have continued to grow in listenership locally and worldwide since that day, we are an independently owned business for the people of Forth Valley and their businesses We believe in being 100% local; local studios, local presenters, local account managers, local charities, local events and local clients. We provide round the clock news bulletins, up to date traffic & travel information and keep the Forth Valley moving along smoothly to great songs all the time! Central FM music policy is to play great songs aimed at our core target market 24 – 55 year olds - It is not a coincidence that our target audience is 24 - 55 year olds - this is the age group who typically hold the purse strings in the household Central FM customer charter is to listen to, create and deliver the highest and most professional radio campaigns Central FM has been the catalyst to find, keep and grow our clients customers for many years, delivering their marketing needs and expectations.
Core Transmission Area Central FM is the Forth Valley’s most listened to radio station!
DAB Transmission Area Central FM is now broadcasting across Scotland on Digital Radio to a potential 2.8 million people
A Snapshot of Central FM Our target audience is 24 – 55 year olds Weekly, 48,400 adults choose to listen to Central FM for an average of 5.7 hours per week Our total listening hours per week are 273,000 The population of the Forth Valley is 214,100 and almost a quarter of them tune into Central FM! Approximately 50% of that audience are ABC1’s and we currently have almost 20% of that 50% listening to Central FM Attracting 15,055 Facebook “likes” Followed by 5313 on Twitter Sourced by RAJAR (www.rajar.co.uk) figures from Q2 2014www.rajar.co.uk
The Numbers Sourced by RAJAR (www.rajar.co.uk) figures from Q2 2014www.rajar.co.uk
Advertising in a world of ad avoidance Sourced by RAJAR (www.rajar.co.uk) figures from Q1 2014
Monday - FridayWhatWho 06:00- 10:00Joe Kilday @ Breakfast Joe Kilday 10:00-14:00Central FM Daytime including Retro Recall Steve Courtney 14:00- 18:00Liam McCann’s Home Run Liam McCann 18:00- 20:00Peter & Roughie’s Football Show Peter & Alan 20:00- 21:00All 80’s CentralNon-stop Music 21:00-06:00Uninterrupted HitsNon-stop Music Our Local 24 hour programming schedule Central FM weekends include the Saturday & Sunday Breakfast 6am – 10am, Woolfy at the weekend 10am - 2pm, Peter & Roughie Saturday Show from 2pm – 6pm, Saturday Night Party 6pm – 9pm plus Central FM’s famous non-stop music
We are able to create bespoke advertising & sponsorship packages that suit the needs of you and/or your clients. Thank you for allowing Central FM to present this information. Should you have any further questions, or require more information, please do not hesitate to contact us. Thanks again!! Lisa Steel, Account Manager Mob: 07931 999 927 firstname.lastname@example.org Office/Studio Telephone: 01786 577024
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