Presentation on theme: "BIG CITY RADIO is Birmingham’s own radio station broadcasting on 89.1 FM across the city and on the world wide web. At the heart of its community, Big."— Presentation transcript:
BIG CITY RADIO is Birmingham’s own radio station broadcasting on 89.1 FM across the city and on the world wide web. At the heart of its community, Big City Radio aims to provide our listeners with relevant and up to date local information. We also feature competitions and interviews.
Birmingham City Centre Harborne Ladywood Perry Barr Great Barr Kingstanding Erdington Aston King’s Norton King’s Heath Castle Bromwich Erdington Solihull Longbridge
Radio is immediate – ears don’t have eyelids Radio is intimate – radio advertisements talk directly to the customer. It’s personal Radio advertising is all about frequency, this will re-enforce the messages and benefits in your commercial Big City Radio’s listener profile is you. It’s everybody! Big City Radio’s listeners spend money! We have the largest selection of music Radio reach is greater than every other media Available across the mobile network
ShowTimesDay Disco Party7 PM –9 pm Monday Seventies Sunday Replay9pm – midnight Country Show Replay7PM – 9PM Tuesday Chill Out Tuesday9pm – midnight Great music for a great city 7PM – 9PMWednesday Non Stop Music9pm - midnight Rock n roll show Totally 90’s 7PM – 9pm 9pm-11pm Thursday Friday night party 7pm-midnight Friday
Gets your business advertising out of the ad break and into editorial content of the station Increased brand awareness An association with the West Midlands premier entertainment centre The opportunity to create a buzz about your service, we get people talking about you… Perceived presenter endorsement Confirmation reports for all advertising. Open and honest. From as little as £150 per week plus £100 for making of advert if not supplied by you for basic package
Fully Equipped Radio Studio Bus Built in Studio for Live Road Shows PA system Hospitality Area Cost : £ vat (per day) Big City’s Big Cat Great for Family Events Attracts an audience £250 + vat (4 hours)
An up to date source of local information Useful tool to promote what's going on in your area Links to your favorite presenters Up to date links with social networking sites Sponsorship Banners for advertising Listen Live – listen to your favourite shows online A direct link to your own website
Having Breakfast39% Doing the housework36% Driving to work34% Getting ready for work/school27% Whilst at work27% On waking up25% In bed at night18% Having lunch15% Doing DIY12% Having evening meal6% Source: RADIO RESULTS 2013 Consumers are bombarded with advertising messages wherever they go!! (over 3000 per day!) Radio cuts through the advertising ‘noise’ because it follows you wherever you go – and you can’t turn off your ears!
These campaigns talk directly to your target market and have the right opportunities for our listeners to hear your advert to make the campaign a success The message will hit your customers hard and your competitors even harder Sarah Lane Big City Radio SACA Building, 2 Tower Street, Off Upper Sutton St. Birmingham. B6 5BN. TelTel: /