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Q1 2013 MEDIA PACK. THE MAGIC AUDIENCE Q1 2013 Magic is the commercial number one radio station in London with a market share of 5.6%. Magic is commercial.

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Presentation on theme: "Q1 2013 MEDIA PACK. THE MAGIC AUDIENCE Q1 2013 Magic is the commercial number one radio station in London with a market share of 5.6%. Magic is commercial."— Presentation transcript:

1 Q MEDIA PACK

2 THE MAGIC AUDIENCE Q Magic is the commercial number one radio station in London with a market share of 5.6%. Magic is commercial market leader in terms of hours, with listeners tuning in for 11.9 million hours every week. Magic reaches 1.9 million listeners every week. Magic is commercial market leader for Adults 25+, with 1.7m tuning in each week. 50% of Magic listeners are aged and 50% aged % of Magic listeners don’t listen to Heart or Capital. The average age of a Magic listener is 44. Magic reaches 2.8 million listeners across the UK Source: RAJAR Q Average Age Base: All Respondents

3 PROGRAMMING HIGHLIGHTS Magic Breakfast with Neil Fox reaches 761,000 listeners, and has an audience share of 5.5%. More Music Drivetime with Angie Greaves is the top commercial show between , with 772,000 tuning in and a market share of 5.5%. Gary Vincent is the commercial market leader in market share between , with 6.0% and 820,000 listeners. Paul Phear has the top commercial show on weekday afternoons from with 851,000 listeners tuning in each week, and a market share of 5.9%. On Monday - Sunday evenings Mellow Magic is the number 1 commercial music show for reach for Adults 25+. Weekend Breakfast with Martin Collins at is the commercial market leader, reaching 344,000 listeners and with a share of 4.6%. Kim Wilde is the commercial number one on Sunday’s between , reaching 329,000 listeners and a market share of 5.5%. Rick Astley is the commercial market leader on Sunday’s between , with 157,000 tuning in each week and a market share of 5.7%. Source: RAJAR Q1 2013

4 OUR AUDIENCE… Source: RAJAR Q year olds are our strongest audience. 62% of listeners are affluent ABC1’s. Females account for 55% of the Magic audience. Magic has an average age of 44 Source: RAJAR Q Average Age Base: All Respondents

5 MON-FRI WEEKLY REACH IN LONDON Source: RAJAR Q Magic TSA

6 WEEKLY REACH IN LONDON Source: RAJAR Q Magic TSA

7 MARKET SHARE IN LONDON Source: RAJAR Q Magic TSA


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