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Media Pack Q2 2014. MORE THAN JUST MUSIC WE ARE LIVERPOOL No.1 for local content & coverage Award winning News & Campaigns No.1 for Football - Live Everton.

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Presentation on theme: "Media Pack Q2 2014. MORE THAN JUST MUSIC WE ARE LIVERPOOL No.1 for local content & coverage Award winning News & Campaigns No.1 for Football - Live Everton."— Presentation transcript:

1 Media Pack Q2 2014

2 MORE THAN JUST MUSIC WE ARE LIVERPOOL No.1 for local content & coverage Award winning News & Campaigns No.1 for Football - Live Everton & Liverpool commentary Reflecting and reporting Liverpool’s £2 billion regeneration

3 OUR FAMILY Core audience: year olds Mix of adult contemporary music with all the latest news, entertainment, sport and travel for people in Merseyside. Core audience: Female 35+ year olds Playing the best ‘60s, ‘70s & more; news, traffic and travel, and local information Core audience: Male 35+ year olds Sport, news and debate with the greatest hits from the past 4 decades. Transmission Area Liverpool, Merseyside & North Wales

4 Age Married / living as married Working full time Buying own home Have children in the household aged 0-15

5 Age 35+ Married / living as married Social Class C2DE Rent home Some with children 0-15 in the household / some with children left household

6 Male 35+ Breakfast & Drive : 100% News & Sports Talk Daytime : News & the greatest hits from the last 40 years. Evenings : The greatest hits & Pete Price Phone-in from 10pm

7 SPORTS COVERAGE Live Commentary from all Everton & Liverpool games All live on Radio City 96.7 & City Talk Ian St John John Aldridge Graeme Sharp Ian Snodin 4 Merseyside Legends

8 OUR BREAKFAST SHOW Radio City has the No.1 Local Breakfast Show Weekly reach of 250,000 adults aged 15+ per week Getting the region up, ready and on the way to work & school

9 OUR REACH Population – Adults 15+ Radio City & Magic 1548 = 1,853,000 City Talk = 1,610,000 Radio City / Magic 1548 City Talk

10 OUR REACH All Adults Population (000s) 1, Weekly Reach (000s) Percentage Reach % 28%35%34%23% 4 Week Reach Percentage %42%52%51%34% Source: RAJAR, Radio City TSA, 6 months PE Jun 14.

11 OUR REACH Weekly Reach 000s Source: RAJAR, Radio City TSA, 6 months PE Jun 14.

12 RADIO CITY Source: RAJAR, Radio City TSA, 6 Months PE Jun 14. * Does not cover the whole TSA We reach more people than any other local radio station… …Including BBC Radio Merseyside

13 v LOCAL COMPETITION Weekly Audience (000’s) Age and Gender Breakdown Source: RAJAR, Radio City TSA, 6 Months PE Jun 14. * Does not cover the whole TSA

14 DIGITAL MEDIA Users : 113,773 Sessions : 153,616 Views : 585,402 Average Time on Site : 1min 33sec July ,372 66,400 2,288 80,185 10, ,773 TOTAL DIGITAL AUDIENCE 402,186 All figures are accurate at time of publication

15 25-54 Year Olds 307,000 every week 35% of all in the area 548,000 over 13 weeks

16 Home Owners 366,000 every week 28% of all in the area 690,000 over 13 weeks

17 Car Owners 407,000 every week 29% of all in the area 764,000 over 13 weeks

18 Adults with Kids ,000 every week 37% of all in the area 349,000 over 13 weeks

19 Main Shoppers 386,000 every week 26% of all in the area 733,000 over 13 weeks

20 Year Olds 101,000 every week 35% of all in the area over 13 weeks


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