Presentation on theme: "Q2 2014 Media Pack. 770,000 Women 729,000 Men 1.499m Total Population Our Coverage Area."— Presentation transcript:
Q Media Pack
770,000 Women 729,000 Men 1.499m Total Population Our Coverage Area
Local, engaging, trusted… Metro Radio provides the most local, relatable and entertaining shows, balanced with the best variety of the biggest chart hits. A typical Metro Radio listener is aged between 25 & 45. They lead a fast-paced, busy life, working hard and playing hard. Their social scene is important with weekends for friends and family.. Proud of their North East roots, their home and family.
Playing just great songs Magic plays the biggest hits from the 60s 70s and 80s. Our award winning presenters provide great company with relaxed, informed and entertaining shows. The typical Magic 1152 listener is aged 35 – 55. They love their family and have money at their disposal.
Playing just great songs
Bauer Newcastle reach over half a million adults every week Source: RAJAR, TFM TSA, 6 months ending June 14
Metro Radio & Magic Population (000s) Week Reach (000s) % Reach34%42%44%42%38%21% Average Hours Week Reach (000s) week reach %50%65%62%61%57%32% 13 Week Reach (000s) week Reach %62%78%73% 69%40% Watch our audience GROW! Source: RAJAR, Metro Radio TSA, 6 months ending June 14
It Works! I think they were well targeted ads that got across a message that we couldn’t get across in another medium. They sold significantly better. We certainly have paid back the advertising and the investment that went into producing the ads. It was great to hear people in shops saying that they’d heard the advert. The campaign was a really big success we went from zero smart cards being used in the North East to 73,000 being used in just under a year! We advertised a recruitment day on air for 10 days and over 600 people text in for more information. We had amazing results… Over 300 people attended the recruitment event. We’ve seen a massive impact that Metro has had. High level increases in the Newcastle, Sunderland and Durham areas, in some cases up to 40-50% and the only difference between 2012 and 2013’s marketing for Pulman was the introduction of Metro and Magic 1152.
Source: RAJAR, Metro Radio TSA, 6 months ending June 14 Weekly reach (000’s) *stations marked with an asterisk do not cover the whole of the total survey area
Source: RAJAR, Metro Radio TSA, 6 months ending June 14 Total hours by station *stations marked with an asterisk do not cover the whole of the total survey area
Source: RAJAR, Metro Radio TSA, 6 months ending June 14 Market share by station *stations marked with an asterisk do not cover the whole of the total survey area
When Listeners Trust us, They Trust You 50% of Metro listeners rate us 8,9 or 10 out of 10 on trust. Metro Radio listeners are twice as likely to recommend something they heard to others than Capital, Smooth and Real listeners. Source: iPSOS MORI 44% of Metro listeners have taken action after they heard something on the station! (V 29% Capital and Real and 20% Smooth).
77,000 likes 297,500 people every month Through our digital platforms we talk to 35,000 followers 42,500 subscribers
E-Shot On Air Promotion Off Air Promotion Bespoke Events Idea generation Startup (dialog & tender) Media Bus Research Online Outside Broadcast Creative Sponsorship Social Media Advertising Campaign Solutions for Every Challenge Full Creative Media Services
At the Heart of Our Community Cash for Kids raises funds for sick, disabled and underprivileged children across the North East. In 2013 the charity raised over £1 million supporting 30,359 local children. 81% of UK consumers agree that they are more likely to buy a product associated with a cause they care about. The 2 causes that draw the widest support from the general public are medical research and children/young people. Your chance to do this locally whilst still promoting your brand. Cash For Kids puts a programme of sponsorable events on across each year to raise funds and our listeners love them. With our charity Cash For Kids