1. Czech Internet Forum 2009

2. The World of Search

3. 3 Global players do not win everywhere Value of Local Knowledge China (2001) S. Korea (1999) Czech Rep (1996) Russia (1997)

4. Russia’s Leading Search Engine Liveinternet.ru -- Nov 09 Russian market

5. On a growing market Liveinternet.ru – Nov 09 Russian market

6. 6 Comscore data The fastest growing search engine in the world

7. 7 2003 2000 Yandex School of Data Analysis From creative idea to a leading Russian technology company Fact extraction technology in Yandex.News The first contextual banner is displayed Yandex.ru website is launched Bible search software The idea to combine computer search & linguistics The team joins CompTek Search for patents bureau History 2007 2006 2005 1997 2002 1994 1998 1993 1989 Incorporation of Yandex Breakeven point achieved in Q3 Internet conference with the President of Russia Yandex Advertising Network 2004 Proprietary anti-spam software “parallel search” technology 2009

8. Mission: To answer questions Russian market Explicit and implicit

9. Explicit questions

10. 10 SERP Explicit answers

11. 11 Implicit questions Yandex Highlights

12. 12 Implicit questions News Traffic jams/maps Mail Market Weather Money Auto Photo Sharing Blog search Yandex Highlights

13. = 13 Technology + Information Search Machine learning Computer liguistics Ad Targeting News, blogs aggregator Mail anti- spam Traffic jams Product matching

14. 14 Traffic jams GPS tracks aggregator (Web-2.0 for mobile devices)

15. = 15 Search Web, Maps, News, Blogs, Pictures, Video, Goods, Auto, Music, Enciclopedia, …

16. Russian Scientific school 16

17. Yandex School of Data Analysis 17

18. Components of success  Technology  Local services  Local infrastructure  Local culture 18

19. 19 Yandex data centers Local infrastructure Our own datacenters make Yandex stable and accessible from different Russian regions

20. 20 Local culture

21. 21 Q&A Questions? Yanswers.