2. What does the course cover:  The course is a practical guide to use digital marketing to effectively reach out to internet audience while building your brand and generating sales.  The course has been made with detailed inputs and feedback from current and form er employees of major internet companies like google,flipkart,Snapdeal,way2sms and more  The successful are ready to be employed in roles of marketing managers and associates where the role will include building and managing marketing campaigns

3. Course Dynamics:  Extensive knowledge in the field of advertising & marketing  Continuous feedback sessions to help you grow.  Post course assistance and feedback  Get certified at the end of the course

4. Sessions overview Session 1:Digital marketing basics  Types of digital marketing-pull vs. push  Role in the advertising world  Comparision to other forms of marketing  The online marketing mix  International online marketing Session 2:Website development, design and content  An introduction to the web  Website development plan  Designing a website-best practices  Tips for increasing sales on websites

5. Session 3:understanding search engines and search engine optimization  Learning how a search engine works  Learning how crawler index the web pages and rank them  How Google works understanding seo and techniques of seo  On page optimization and off page optimization  Measurement of seo and its analysis for seo effectiveness Session 4:search engine marketing with Google ad words  Online advertising on search engines  Understanding SEM and its importance  Working with Google Adwords  Setting up an adword account, bidding and managing the budget  Techniques and tips for writing great ads  Making a landing page for a campaign  Measuring effectiveness of marketing campaigns

6. Sessions 5:Importance of the website analytics function and various analytic tools  Using analytics to better your web performance  Understanding how to track your web performance with web analytics  Working with Google analytics Session 6:Banner/Display advertising  Objectives of banner ads  Making effective banner ads  Key metrics for measuring online advertising

7. Session 7:E -mail marketing  Email marketing and why its still popular  Permission marketing and spamming  Technical requirements for email marketing messages designing an effective e mailer campaign  Integrating email marketing with social media  Learning how to increase open and click through rate Session 8:Mobile advertising  Types –mms,sms,video,automated outbound dialers and applications  Understanding mobile advertising beyond traditional means  Eco system of mobile advertising and publishers  Best practices for mobile advertising

8. Session9:Understanding social media marketing with Facebook  Creating Facebook pages  Best practices to create user engagement  Using the Facebook ad platform  Creating ad campaign on Facebook and measuring their effectiveness Session 10:Undertstanding social media marketing with twitter  Using twitter for marketing and measuring its effectiveness  Advertising on twitter

9. Session 11:understanding social media marketing with LinkedIn and YouTube  How to use the LinkedIn platform for recruitment  Advertising with LinkedIn  How to create a YouTube channel  Viral videos for YouTube  Optimizing video content for YouTube Session 12:Understanding various social media platforms like blogs and forums  Using blogs, forums and discussion boards  Blog technologies and legal issues to consider  Developing an audience-what to post and when to post

10. Session 13:PR and online reputation management  Learning why word of mouth and PR is more powerful than advertising  Online reputation management activities  Best practices to defend your reputation Session 14:Introduction to e commerce  Evolution and growth of e commerce in India  Types of e-commerce and business models  E-payment systems

11. Session 15:Digital marketing campaign plan  Ethics of running a campaign  Assigning budgets to various activities

12. Target Sector Employment  E-commerce companies, online businesses, large companies with online presence, ad agencies, digital marketing agencies…. ->Almost every company requires people to manage the online and digital world presence ->Addressing the aspirational needs of the young Indian population that is spending time on internet and mobile platforms ->Lakhs of jobs to created every year