Presentation on theme: "TAG. Org conference 2022 17/01/2014. What is digital marketingThings to know while thinking digital marketingDigital marketing channelsTAG. Org & digital."— Presentation transcript:
What is digital marketingThings to know while thinking digital marketingDigital marketing channelsTAG. Org & digital marketingSuccess stories
In the broad sense, digital marketing is marketing that makes use of electronic devices such as computers, tablets, smart-phones, cell-phones, digital billboards, and game consoles to engage with consumers and other business partners. Many people confuse digital marketing with internet marketing, Internet marketing is a sub category of digital marketing
Internet marketing is the use websites, blogs, emails and social media channels like Facebook, Twitter, YouTube and LinkedIn in addition to other platforms for marketing and sales activities. Internet marketing adopts more engagement driven activities than ad buying
Social Media Marketing (SMM) Pay per Click (PPC) Search Engine Marketing (SEM) (SEO) Website optimization Blogs & micro-blogs Display advertising Email Marketing Digital PR
Digital marketing Traditional marketing Pull advertisingPush advertising Low investmentVery high investment Global exposureLimited exposure Addresses everyoneSpecific to each target audience Prospecting clientsAttracting and engaging with clients
Smart phones and tablets are every where 20% of professionals answers direct mail 100% of professionals use Google Everyone uses social media and search engines Everyone watches videos online All company employees are part of our digital marketing team
Advantages are astronomical. First of all, DM is a type of direct marketing with all the advantages that come with it. Second, it's possible to create uniform messages which are personally formatted for each recipient with great ease. In addition, the use of digital marketing allows you to measure quantitative results, giving you information about exactly who was exposed to your message and when, and which actions the viewer performed as a result.