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Internet Marketing Andy Main December 1 st, 2011.

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Presentation on theme: "Internet Marketing Andy Main December 1 st, 2011."— Presentation transcript:

1 Internet Marketing Andy Main December 1 st, 2011

2 Internet Marketing What is Internet Marketing? Search Engine Optimization (SEO) Page Ranking – Why it matters! Its all about the Keyword/Phrase Top 10 Website Ranking Factors Elements of a Good Website (Page) –25 Must Haves for Driving Traffic, Leads & Sales Getting to the Top & Staying There

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4 Internet Marketing What is Internet Marketing - Wikipedia Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, marketing, mobile advertising, and Web 2.0 strategies customer engagementsearch engine marketingsearch engine optimizationbanner ads marketingmobile advertisingWeb 2.0 customer engagementsearch engine marketingsearch engine optimizationbanner ads marketingmobile advertisingWeb 2.0

5 Internet Marketing Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Internet marketingwebsitessearch engineInternet marketingwebsitessearch engine Search engine optimization (SEO) "optimizes" website content to achieve a higher ranking in search results, for example, by incorporating specific keywords or links associated with the website. Depending on the context, SEM can be an umbrella term for various means of marketing a website including SEO, or it may contrast with SEO, focusing on just paid components.

6 Interent Marketing - SEO Every page gets a ranking (SERP) Why focus on Google? Whats a #1 Ranking Worth? Anatomy of Search Result Page –Case Study (Solar and Wind Energy in Redding) –Pay per Click vs Organic Results –Map Listings (New & Important) Page Ranking – Why it Matters

7 Internet Marketing GoogleBingYahoo AOL, Ask, 100s of others AOL, Ask, 100s of others

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15 Internet Marketing – Page Ranking Pay per Click vs. Organic How does it work? Which should I do?

16 Setting up a Pay per Click Account

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20 Internet Marketing – Page Ranking Organic Search Results Using Rich Keywords Top 10 Ranking Factors Anatomy of a Good Webpage

21 Organic Search Results

22 Link Popularity & Relevance

23 Example of Optimized Webpage

24 Internet Marketing Getting to the Top and Staying there Review your website regularly and update it. Update, Optimize and Advertise your Website Track your traffic, i.e. visits/month and $s/visit Have a clear Call to Action on your webpages. Work on getting more Links – inside & outside links. Start an Campaign – Collect addresses.

25 Internet Marketing To Learn More - Download Free eBook Recommended Google Search: 25 Website Must Haves for Driving Traffic, Leads and Sales

26 Internet Marketing Question and Answers? Andy Main


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