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WTO Technological Convergence in the IT Industry in India - The Case Study of a Start-up Sanjeev Sanghi Professor, Applied Mechanics Indian Institute of.

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Presentation on theme: "WTO Technological Convergence in the IT Industry in India - The Case Study of a Start-up Sanjeev Sanghi Professor, Applied Mechanics Indian Institute of."— Presentation transcript:

1 WTO Technological Convergence in the IT Industry in India - The Case Study of a Start-up Sanjeev Sanghi Professor, Applied Mechanics Indian Institute of Technology Delhi

2 WTO Technological Convergence* Modern presence of a vast array of different types of technology to perform similar tasks Synergistic combination of voice (and telephony features), data (and productivity applications) and video onto a single network Resource sharing and interaction with each other to create new efficiencies * from Wikipedia

3 WTO Single platform User wants all applications on a single device Converged picture –Internet –Mobile –TV –DVD/CD/Video/Audio –Ipod

4 WTO Apple's iPhone

5 WTO Goal of a start-up Making meaning –Provide new and compelling technology –New applications of existing technology which redefine user experience Long lasting –Cutting edge technology as differentiator Valuable to customers –Unique value proposition for customers

6 WTO Example Variable photo recognition technology –Recognises photos like human brain –Pick up this image even as part of a larger picture (with any orientation) Similar Image search Various business applications

7 WTO Case study of a startup from university environment Concepts from Tensor Algebra (theory) Applications in fields of audio and video: dynamic compression Extracted key features from audio –video: extract concepts from documents Personalized web search: complimentary to generic web search engines – I'm feeling lucky from Google –Specific use to mobile search

8 WTO 8 Search Results Jaguar SEARCH T6 Personalized search results Search Results Jaguar SEARCH Results from

9 WTO Technology Evolution Feedback from users and funding agencies Holistic picture of search: add regional language queries Developed transliteration technology as most of the keyboards are English keyboards Two technologies- Personalization and Transliteration

10 WTO Technology Evolution Initial Platform: Web based Diversification to Desktop Type, search, in local language using English keyboard Technology Convergence Port on Mobile platform Much wider user base (India) –160 million Mobiles –19 million computers

11 WTO Convergence Starting from an idea of Tensor Algebra Emerged as mobile based multilingual query system Adaptability to morph and leap into to a new space Business Model –Accountable Ad synchronization system

12 WTO 12 T6 Personalized Mobile Search Query processing Mobile User User specific results in queried language T6 Personalized Mobile Service Delivery Platform T6 Smart Client (SMS/ GPRS) Multilingual Query T6 MobiSearch Search Platform Content Aggregation Platform T6 Contextual Advertisement Platform Yellow pages Other info services Mobile Internet pages Carriers content T6 Contextual Advertisement Platform Auto selection from ad inventory Based on: Content requested/ being served, Location / Time, user query logs, context of search term and users personality

13 WTO Challenges Turn an idea into business opportunity Building a team Execution of ideas Right FUNDING Bootstrapping -- Take money from customers Government funding / Angel funding VC funding – many stages seed stage Early stage Growth stage

14 WTO Recommendations Global mentorship programme Global incubation funding –Public Private Partnership

15 WTO 15 ! Contact Sanjeev Sanghi Professor, Applied Mechanics I.I.T. Delhi, India


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