Presentation on theme: " A significant 90% of marketers indicate that social media is important for their business Video marketing on the rise: A significant 77% of marketers."— Presentation transcript:
A significant 90% of marketers indicate that social media is important for their business Video marketing on the rise: A significant 77% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2012 SOCIAL MEDIA MARKETING
Photo Albums and Videos: Fan Pages:It enables public figures, organizations and other entities to create an authentic and public presence on Facebook. Facebook Groups : One of the best features of groups is the ability to send messages directly to members’ Facebook inboxes. Facebook Events can help connect with target audience and invite them for the events, even if they aren’t on your friend list or one of your fans Contests and Polls: Holding contests encourage fans to interact directly with the brand. FACEBOOK MARKETING SERVICES
Starbucks: Manage your card online. INNOVATIVE CAMPAIGNS Disney: Watch trailers, old clippings, status updates on news about Disney’s movies.
Lacoste: Simple, yet elegant, approach to displaying products on a catalog on Facebook. Digicel: A game where you pop balloons. Top ten players win credit and one player wins a phone.
Pay per click is an internet advertising model used to direct traffic to websites, where advertisers pay the publisher when the ads is clicked Popular PPC advertising options include per-click advertising networks, search engines, and affiliate programs PAY PER CLICK (PPC)
Internet advertising whose goal is to drive customers to your website or locations(s), or to make a call regarding your products or services To online ads belong banners, pay-per-click ads, pay-per-call and pop-ups BANNER/ONLINE ADVERTISING
Online PR is something that we’ve been (unknowingly) offering under various different names. That includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools. ONLINE PR
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. VIRAL MARKETING Hotmail- Hotmail They offered free e-mail to the masses, and simply attached a signature at the bottom of each e-mail message that promoted their free service Burger King campaign allowed people to control a guy in a chicken suit.
Google AdWords : showed ads on Google.com that were related to a person’s specific search (Image 1-2).The success of AdWords allows Google to provide many free services (including its top-ranked search service). GOOGLE MARKETING SERVICES The Google Apps Marketplace allows Google Apps customers to easily discover, deploy and manage cloud applications that integrate with Google Apps. More than 50 companies are now selling applications across a range of businesses Google marketplace