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© 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS.

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Presentation on theme: "© 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS."— Presentation transcript:

1 © 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL Social Networking A Gold Mine for Small Business Matthew Murphy VP Global Marketing, MOLI.COM

2 © 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL 2 Introduction Matthew Murphy, Vice President of Global Marketing, MOLI.COM Former Head of Advertising & Media, E*TRADE Financial

3 © 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL 3 Agenda Social Networking Defined Current State of Social Networking Social Networking Usage Opportunities for Small Businesses How to get started - 4 easy steps

4 © 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL 4 What is Social Networking Social Networking: –Expands the number of business and/or social contacts by making connections through individuals Business Networking: –Marketing method creating business opportunities through social networks of like-minded business people –Business networking is more cost-effective for generating new business than traditional advertising

5 © 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL 5 Market Shift to Social Networks “This is a historic moment in the history of technology. All at once, we are shifting to a mobile, ad- supported, on-demand, socially- connected, truly global network.” Fortune magazine, Oct. 19, 2007

6 © 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL 6 The Age of Connectedness: 1/5 of the World’s Population is Online; 1.3 Billion Users Europe North America Latin America / Caribbean Africa Middle East Oceania / Australia World Internet Users - December % 38.7% 18.0% 9.6% 3.4% 2.5% 1.5% Asia Source: Internet World Stats

7 © 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL 7 The Global Opportunity: While the U.S. is the Fastest Growing Market; 80% of Internet Users are Outside North America World Internet Penetration Rates - December 2007 North America Latin America / Caribbean Oceania /Australia Europe World Average Middle East Africa 010%20%30%40%50%60%70%80% 71.1% 57.1% 43.4% 22.2% 20.0% 17.4% 4.7% Asia 13.7% Source: Internet World Stats

8 © 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL 8 A Transformational Phenomenon: 40% of Internet Users Worldwide are Active in Social Networking Region Asia-Pacific Europe North America Latin America Middle East/Africa Total % Change 50% 38% 16% 31% 69% 36% Social Networking Users by Region 2007 vs 2006 Source: ComScore Media Metrix % 35% 27% 25% 9% 4% 100%

9 © 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL 9 Current Landscape of the Consumer Internet is cluttered and chaotic Audience fragmentation, website fragmentation and duplication Consumers are experiencing marketing fatigue Users are smarter and empowered to consume what they want on the Internet - when they want it – They are the programmers and the creators of content

10 © 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL 10 Users Are Creating Their Own Content Content. Distribution. Audience. People are creating their own content and people are watching it! UGC gives people a voice and a way to express themselves. Consumers are smart and can sniff out a fake

11 © 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL 11 An Opportunity is Created A paradigm shift is occurring and creating an opportunity for your company The consumer is in control, and it’s time to embrace this change The door is open for you to create a conversation and its free

12 © 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL 12 Small Business - The Largest Opportunity within Social Networks 60% of small businesses have a website 9% of entrepreneurs use networking sites SNS sites can instantly expand your market potential

13 © 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL 13 A Reality Check Setting up a website is a pain and is expensive If you have a website - it doesn’t mean people will be able to find it Your business needs to be easily found in the search engines SNS sites are an easy way to have your business move up the Search rankings and attract new customers

14 © 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL 14 The Benefits of a Social Networking Presence Prospect new customers Source talent Extend your website’s capabilities Communicate and engage customers Employee and supplier communication Network with other entrepreneurs Drive traffic to your website Improve your search engine ranking SNS sites are global and local at the same time

15 © 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL 15 Case Study Official Site SNS Site

16 © 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL 16 How to Get Started Step 1: Select & Join an Online Community Step 2: Create a profile page to describe and merchandise your company Step 3: Create original content to start discussions on your page Step 4: Promote and invite your mailing list to check out your new community

17 © 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL 17 Step 1: Join an Online Community Select a community that is right for your needs. –Are you looking to network with other business professionals? –Are you looking to create a basic profile presence? –Are you looking to create a community around your small business?

18 © 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL 18 Step 2: Set Up Your Online Presence Create a profile page for your small business Describe and merchandise your company –Less is better –Use real language –Use relevant keywords –Do not be overly sales-y –Incorporate your company imagery

19 © 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL 19 Step 3: Add Media & Content Add pictures and videos of your products and services Create Message Boards to engage your customers in discussions Add a Blog for special offers, a newsletter or general updates Create a store to sell your products and services Use polls for offer testing or feedback on new products Note: Relevant keywords in your content will help with search engine exposure

20 © 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL 20 Step 4: Promote Your Community Invite your mailing list to join your community –Entice them through special offers Promote through your existing site, on business cards & on signage at your place-of-business Link-building & Viral Promotion The power of bulletins Incentivize your customers to promote for you

21 © 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL 21 Additional Social Networking Benefits Some social networks provide additional services beyond networking: –The MOLI Small Business Center Speak with Experts Community Q&A - Forums Resources and How-to Guides Breaking news E-Myth educational resources for small businesses –Customer Analytics Aggregated demographic, psychographic and behavioral data on who visits your community pages –Intranet Capabilities

22 © 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL 22 Conclusion: Social Networks Will Help Your Small Business Break Through Social Networks are they way to take your small business to the next level –Optimize your search engine rankings –Drive in more qualified traffic –Engage your customers –Sell more products / services –And save time and money

23 © 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL Thank you Questions and Answers ?

24 © 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL Appendix

25 © 2008 MOLI, LLC. ALL RIGHTS RESERVED. MOLI ®, COVIBE TECH™, MOLI KIDS™ AND MONEY AND LIVING™ ARE TRADEMARKS OF MAINSTREAM HOLDINGS, INC. TERTIARY PRODUCTIONS ® IS A TRADEMARK OF TERTIARY PRODUCTIONS, LLC. PROPRIETARY AND CONFIDENTIAL 25 Social Networking is Rapidly Expanding In 2007, Asia accounted for 35% of the world's social networking users, with 27% of users in Europe, 25% in North America, 9% in Latin America and 4% in the Middle East and Africa - Datamonitor purchases


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