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The Smartphone: A Game Changer Your Clients Customers Are Already Mobile.

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Presentation on theme: "The Smartphone: A Game Changer Your Clients Customers Are Already Mobile."— Presentation transcript:

1

2 The Smartphone: A Game Changer

3 Your Clients Customers Are Already Mobile

4 Own Smartphones Smartphones – 64% Feature Phones – 34% Smartphones – 52% Feature Phones – 48%

5 Goodbye Feature Phone

6 Hello Smartphone

7 This is where its at!

8 The Big Migration

9 Largest TVC $500,000,000

10 Marketing/Advertising Promotional Products Direct Mail Printing Media (TV, Radio & Publications) $12 Billion (-.6) $13 Billion (- 1.4%) $81 Billion (- 4.5%) $29 Billion (-.8%) $1.2 Billion (+ 65%) Mobile Advertising

11 Fastest Growing Segment 79% 65% 47%

12 How It Works...

13 Drive Traffic Ads MobileMicro

14 Our Ads Will... Initiate a Call Open a Website Download an App Send an SMS Open a Map Play a Video Conduct a Survey Conduct a Poll Conduct a Contest Open iTunes Play Audio Show a Coupon

15 Highly Targeted Sex Age Occupation Industry Income Marital Status Ethnicity Social Grade Economic Advantage Housing Type Location Device Type Mobile OS Time, Day, & Week Weather Based Contextual Content Type

16 Banner Ads

17 Insertion Order

18 Get Creative Done

19 Campaign Analytics

20 Its That Simple!


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