1. Government Online Content: Value to the People Connie Clem Gov 2.0 Camp - Rocky Mountain Boulder, CO USA June 11, 2010 connie@cleminfostrategies.com

2. Making It Happen Task #1 - Bring leadership into agreement that - Information flow (using online tools) needs to be central to the agency's management strategy. Peripheral attention and buy-in isn’t good enough any more. connie@cleminfostrategies.com2Gov 2.0 Camp – June 2010

3. Why Focus on Online Content? connie@cleminfostrategies.com3Gov 2.0 Camp – June 2010 1.Get more mileage/impact out of your info 2.Foster understanding and approval of agency’s performance 3.Create community, tribe, social capital in online space 4.Improve efficiency 5.Create greater reach 6.Meet previously unmet needs

4. Messages: “Be where the people are -- online.” “Pull people to our content by reaching them in social media.” connie@cleminfostrategies.com4Gov 2.0 Camp – June 2010

5. Content is King (+ Queen) Government users expect to: – Acquire information for personal/business use – Understand actions, decisions – and give input – Know where government money is going connie@cleminfostrategies.com5Gov 2.0 Camp – June 2010

6. What Do Users Want? Look at internal clues: Mission Data resources Operational bottlenecks Time sinks... What can move online? connie@cleminfostrategies.com6Gov 2.0 Camp – June 2010

7. What Do Users Want? Look at clues from users: Evaluations Feedback Needs assessments Web usage and search data connie@cleminfostrategies.com7Gov 2.0 Camp – June 2010

8. What Do Users Want? Do new research: Surveys Focus groups Wikis Interactive platforms: Ideascale connie@cleminfostrategies.com8Gov 2.0 Camp – June 2010

9. Content Channels Multi-stream social media updates – Both/and, not either/or Less text, more multi-media – Are you YouTube ready? Participatory methods: comments Embeddable content: widgets Mobile connie@cleminfostrategies.com9Gov 2.0 Camp – June 2010

10. Team Approach Collaborative model: integrated teams, no more “we don't do web” Mix it up Include veteran staff, not just digital natives Plan for balancing review authority with rapid response Define rules of engagement Let staff play to learn connie@cleminfostrategies.com10Gov 2.0 Camp – June 2010

11. New Skills Pushing the right content Recognizing what info has value (tree vs forest) Extracting the key points (user focus) Establishing a voice Measuring results connie@cleminfostrategies.com11Gov 2.0 Camp – June 2010

12. Fear of the Unknown Threats exist in both directions: “What happens if we do it?” – Openness = questions, critiques “What happens if we don’t?” – Falling behind connie@cleminfostrategies.com12Gov 2.0 Camp – June 2010

13. What’s Next? “New York City Hiring Chief Digital Officer” “... coordinating the city's Web 2.0 initiatives and social media policies.” Jun 4, 2010, News Report, http://www.govtech.com/gt/764844 connie@cleminfostrategies.com13Gov 2.0 Camp – June 2010

14. Check Out: Public input - http://openaustin.ideascale.com U.S.PIRG study on states’ $$ transparency - http://bit.ly/FollowingTheMoney Buckets of data - http://factfinder.census.gov Widgets - http://www.virginia.gov/cmsportal3/widget.html http://www.uscourts.gov/Common/widgets.aspx Mobile + web updates, public safety - Nixle.com connie@cleminfostrategies.com14Gov 2.0 Camp – June 2010

15. Share your ideas + successes connie@cleminfostrategies.com 303.242.6278 http://www.LinkedIn/In/ConnieClem http://Twitter.com/ConnieInfo http://cleminfostrategies.com connie@cleminfostrategies.com15Gov 2.0 Camp – June 2010