3 ChanelChanel is a French fashion house founded by Gabrielle "Coco" Chanel, specializing in luxury goodsShe gained the name "Coco" when she was a singer at a café in France.Today, Chanel is one of the best known and most highly sought-after fashion brands, one of the most powerful fashion empires in the world.
4 Chanel’s Short story Coco Chanel Era: 1909 -1970 1883: Coco Chanel was born1909: opened a hat shop in Paris.1914: opened her first shop in Deauville, Chanel founded1921: her first perfume Chanel No. 5, named after her lucky number 51924: her first costume jewelry1926: the ‘Little Black Dress’ which transcends fashion1939: WWII and Coco retired1971: Coco Chanel passed away at the age of 87
5 Chanel’s Short story 1983: Karl Lagerfeld took over as chief designer Post Coco Era1971: Chanel passed down to other owners.1983: Karl Lagerfeld took over as chief designer1987: 1st Chanel watch1999: 1st skin care line PRECISION2002-3, launching of COCO MADEMOISELLE & IN-BETWEEN WEARS for younger followersUpdate: 310 shops and over 1,700 employees all over the world
6 Chanel Chief designers: Karl Lagerfeld, 1984 - Present Yvonne Dudel,Jean Cazaubon,Philippe Guibourge,Coco Chanel,Coco Chanel and Karl Lagerfeld are Chanel’s two most well-known designers.
7 ChanelStyle:“Coco Chanel is revered for her clean, crisp style which revolutionized female dressing.” - Suzanne Burlton“In Karl Lagerfeld's hands, the Chanel couture jacket is an infinitely malleable treasure, always current yet timelessly valuable.”—Sarah Mower Style.com
8 Chanel The brand’s best moment: No 5 Perfume (1921) Little Black Dress (1926)The comfortable clothes during/ after WWIITweed ‘Chanel Suit’; chain-link belt and quilted bag during the 50sAntaeus (1983), Coco (1984) during Karl Lagerfeld
9 Coco Chanel Era Impact on fashion industry simpler lines led to the popular "flat-chested" look of the 1920sHer clothing was relaxed, unstructured, and changed the way women dressed for outdoor activities.making jersey a popular fashionthe Chanel suit, composed of a knee-length skirt and trim, boxy jacket was very successful during the WWIthe tweed and the special fabrics she used in the 50's and 60'sCoco in 1954
10 1924Day dress, ca Gabrielle "Coco" Chanel (French, 1883–1971) Wool
11 Evening dress, ca. 1926–27, Attributed to Gabrielle "Coco" Chanel (French), Silk, metallic threads, sequins (C.I a,b)
19 1964Cocktail ensemble, ca. 1964, Gabrielle "Coco" Chanel (French), Black silk and synthetic pile; ivory polyester blend damask with black nylon jersey ( a,b)
20 Karl Lagerfeld EraBornSeptember 10, 1933, GermanyLabelsStyles:Karl LagerfeldChanelFendiHe changed Chanel's fashion lines from the old lines to shorter cuts and eye capturing designsLagerfeld at August 2005With a skillful use of references to past Chanel designs, Lagerfeld's interpretations bring the classic Chanel look up to date
21 1992Evening ensemble, spring/summer 1992, Karl Lagerfeld (German), for House of Chanel (French), Silk, cotton, metal, wood ( a-c)This evening ensemble designed by Karl Lagerfeld for the House of Chanel illustrates his success in maintaining and reinterpreting the style elements created by Gabrielle Chanel. This example features several overt references to Chanel's innovative designs of previous decades. Lagerfeld has paired a men's underwear-type tank top, emblazoned with the interlocked "CC" logo (first seen on Chanel's suit buttons in 1964), with a frothy tulle skirt. To this combination, he has added an oversized gold-colored metal and wood chain belt, employing yet another signature Chanel accessory dating from the 1960s..