1. Shelby Kimball

2. One of the most popular fashion spots in the world for the latest trends. Madrid has numbers of malls and shopping centers throughout the city. Madrid in itself is one big shopping center because it is very easy to find a shop on every street and corner. Madrid is known for its family-run small shops that specialize from children to women to men. Barcelona and Madrid have always been each others competition to be Spains fashion capital. Barcelona was always on top, but Madrid is now catching up. INTRO TO MADRID FASHION

3. Chanel Boutique: You can find elegant and comfortable womens Chanel clothing. They carry items such as dresses, slacks, suits, perfumes, and mens accessories. Agatha Ruiz de la Prada: One of Spains most famous and bold designers. Most successful in childrens ware and home ware. This designer has been popular since the eighties. Chucu Chu: This boutique is known for their quality and style of clothes. Their clothing specializes from infants and children up to age 25. Custo: Started to become famous for their bright and funky clothing. They now carry denim, dresses, skirts, coats and menswear. They are most popular for young adults in their twenties and thirties. TOP CLOTHING BOUTIQUES

4. February 3-5 th 2011 SIMM Madrid International Fashion Show Fall/Winter February 18 th -23 rd 2011 Cibeles Madrid Fashion Week Autumn/Fall September 2011 SIMM International Fashion Show of Madrid Spring/Summer September 2011 Cibeles Madrid Fashion Week Spring/Summer FASHION SHOWS

5. International Foreign Exchange Master Agreement Contributes to the development and growth of the local Madrid economy and overall nation. The International Footwear and Leather Goods Trade is an event organized by IFEMA. Trade fair for the footwear industry for Autumn- Winter 2011/2012 Already 600 companies have confirmed their participation. Trade fairs are one the most powerful and effective marketing tools available to all kinds of businesses. IFEMA

6. Main Trends in the show SPRING 2010 FASHION SHOW Feathers Metallic: Silver Jungle Prints

7. More Main Trends in the show SPRING FASHION CONTD NudesPure White Ruffles

8. Camel coats worn with trousers Duvet coat with skinny leather trousers- to be found in several Madrid shops. Real and fake fur coats, the older generation tends to wear the real fur and the younger generation wears the fake. Make your own is a very popular look in Madrid such as ponchos, jackets, or sweaters. Skinny trousers with wedged or flat high boots are a popular chic look during winter. WINTER STREET FASHION

9. IED Madrid Moda Lab School offers courses in Fashion Design, Fashion Accessories Design, Fashion and Textile Design, Fashion and Styling and Creative Fashion Management. Advantages of attending: -greatest national presence -students get training that allows them to become part of the job world successfully -there are specific workshops and labs for producing videos and websites. Students have the choices to take courses for a bachelors degree, masters, or continuing study programs. IED MADRID SCHOOL OF FASHION

10. Car. (n.d.). Madrid Clothing Stores: 10Best Clothes Shopping Reviews. Travel Guides: Vacation Planning Advice, Expert Travel and Traveler Reviews at 10Best.com. Retrieved March 1, 2011, from http://www.10best.com/destinations/spain/madrid/shopping/clothing-stores/ Fashions - International Fashion Week Calendar. (n.d.). Fashions - Networking Site for Fashion Professionals and Apparel Businesses. Retrieved March 8, 2011, from http://www.fashions.org/community ­Shopping-­in-­Madrid., & -­Spain&id=4303849. (n.d.). Enjoy Latest Trends of Fashion by Shopping in Madrid, Spain. EzineArticles Submission - Submit Your Best Quality Original Articles For Massive Exposure, Ezine Publishers Get 25 Free Article Reprints. Retrieved March 8, 2011, from http://ezinearticles.com/?Enjoy-Latest-Trends-of-Fashion-by- Shopping-in-Madrid,-Spain&id=4303849 Madrid Fashion Week: Top Trends for Spring 2010 | LondonNet. (n.d.). London Net - The Guide to London News and Entertainment. Retrieved March 9, 2011, from http://www.londonnet.co.uk/fashion/latest-trends/madrid-fashion- week-september-2009-spring-2010-trends Spain Trade Fair, International Fairs IFEMA - Feria de Madrid. (n.d.). Feria de Madrid, Ferias y Exposiciones, Recinto ferial en IFEMA - Feria de Madrid. Retrieved March 13, 2011, from http://www.ifema.es/Institucional fashiontent: Madrid Winter Street Fashion. (n.d.). fashiontent. Retrieved March 13, 2011, from http://schelay.blogspot.com/2010/12/madrid-winter-street-fashion.html http://schelay.blogspot.com/2010/12/madrid-winter-street-fashion.html School of Fashion in Madrid - Istituto Europeo di Design. (n.d.). Fashion, Design, Marketing and Management Courses - IED - Istituto Europeo di Design. Retrieved March 13, 2011, from http://www.ied.edu/madrid/fashion-school REFERENCES