5Where fashion began?France – considered the center of fashion for almost 400 years from 1600s into the 1900s. Especially in Paris.In the 1600s, French royalty and wealthy landowners employed their own dressmakers and tailors.
6Where fashion began?After the French Revolution (1789), haute couture design firms grew.Haute Couture – high-fashion, individually designed, original, handmade garments.
7GlobalizationIndustrialization, technology, globalization, and the spread of democracy help broaden the demand for fashion.Growth of a middle class with income to purchase fashions, not just basic clothingOther fashion cities- Milan and New York
8The early 1900sIn 1909, the American fashion magazine Vogue, featured a woman in a loose-fitting style of dress.By 1915, styles continued to soften.The invention of the 1st manufactured fiber rayon, or artificial silkClothing that was more functional for women who were entering the workforce.
9The 1920sGabrielle “Coco” Chanel – 1st designer to introduce sportswear garments for everyday wear. As well as trousers.Promoted styles associated with flappers“the little black dress”1926, the Women’s Fashion Institute designed the “one hour dress.”
10The 1930s – 1950sDupont invented nylon, less expensive than silk to make hosieryWWII fabric shortages1947, Christian Dior; long hem lines, narrow shoulders and tightly fitted bodices with long, full, or narrow skirts. “The New Look”
11The 1960’sHippie style – fashion consisting of clothing from the Middle and Far EastUse of bright colors, peasant embroidery, cheesecloth, and safari jackets
12The 1970’sDisco style – gold lame, leopard print, stretch halter jumpsuits, and white clothing that glowed in ultraviolet lightPunk – intentionally torn clothing worn by young people with limited incomeFeminist Movement – influenced women’s styles, such as shorter skirts and pantsuits in the workplace.
13The 1980’s“the power look” – a uniform style of suits and blazers with shoulder pads.Men – a more casual style of dress; “business casual”people no longer felt that high price determined high fashionfitness conscious – synthetic fabrics with easy care.
14The 1990’s Americans began dressing down, or less formally Comfort of sport clothes and athletic clothing became a wardrobe staple.Grunge – a style started by youth culture. Messy, uncombed, not too much effort.
15The 2000’sHipster - Mixing the fringe movements of punk and grunge, hipsters have created a style based on defying style norms. – Skinny Jeans Juicy Couture Tracksuits & UGG Boots - The comfortable tracksuit combined chic, expensive style with comfort. Bohemian Chic - The free-spirited, Hippie inspired style includes its well-known staples: large sunglasses, flowing skirts, boots and loose jumpers