1. Fashion Eras Apparel Development II – L. Pate

2. The American fashion magazine Vogue, featured a woman in a loose-fitting style of dress. Styles continued to soften. The invention of the 1 st manufactured fiber rayon, or artificial silk Clothing that was more functional for women who were entering the workforce. The early 1900s

3. Women: Gibson Girl Look –Shirtwaist blouses –Hats- enormous with birds, feathers, ribbons, etc. Men Spats Formal wear –Frock coats –Spats –Hats The 1910s – 1919s

4. Gabrielle Coco Chanel – 1 st designer to introduce sportswear garments for everyday wear. As well as trousers. Promoted styles associated with flappers the little black dress The Womens Fashion Institute designed the one hour dress. Sportswear introduced The 1920s

5. The 1930s Era of elegance Bias cut Cowl neck Ginger Rogers Era Men Double breasted suits Wide lapels Shoulders broadened

6. The 1940s World War II Separates introduced that can be mixed and matched The New Look--Christian Dior Full bustlines Tiny waists Full skirts

7. The 1950s Donna Reid or I Love Lucy Look Full skirts and strapless dresses

8. The 1960s Hippie style – fashion consisting of clothing from the Middle and Far East Use of bright colors, peasant embroidery, cheesecloth, and safari jackets

9. The 1970s Disco style – gold lame, leopard print, stretch halter jumpsuits, and white clothing that glowed in ultraviolet light Saturday Night Fever Punk – intentionally torn clothing worn by young people with limited income (Doc Martens) Feminist Movement – influenced womens styles, such as shorter skirts and pantsuits in the workplace.

10. The 1980s the power look – a uniform style of suits and blazers with shoulder pads. Men – a more casual style of dress; business casual people no longer felt that high price determined high fashion fitness conscious – synthetic fabrics with easy care. Comfort of sport clothes and athletic clothing became a wardrobe staple.

11. The 1990s Americans began dressing down, or less formally Comfort of sport clothes and athletic clothing became a wardrobe staple. Grunge – a style started by youth culture in the Pacific Northwest region of the US. Messy, uncombed, not too much effort.

12. Oscar de la Renta noted in New York Times Magazine, Today there is no fashion, really. There are just…choices. Women dress today to reveal their personalities. They used to reveal the designers personality. Until the 70s, women listened to designers. Now women want to do it their own way. There are no boundaries. ????