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THE CHAMBER of Commerce, Inc. Website Advertising.

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Presentation on theme: "THE CHAMBER of Commerce, Inc. Website Advertising."— Presentation transcript:

1 THE CHAMBER of Commerce, Inc. Website Advertising

2 Your On-Line Directory Listing New “Mini-Brochure” features: Basic company information, 200 Character business description and up to eight key words New Search Engine Optimized software is driving three times the traffic to our website in just the first month. Google is the new phonebook, make sure your potential customers know you’re there!

3 What is Search Engine Optimization? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence. websiteweb pagesearch enginesorganicsearch results search engine marketingimage searchlocal searchvideo searchvertical searchweb presence From Wikipedia Recent upgrades to THE CHAMBER website have been geared towards SEO

4 How can you take advantage of all the traffic? THE CHAMBER offers the following low cost web based advertising opportunities: Hyperlink Enhanced Web Listings HOT Deals! Banner Advertisements

5 Are you hyperlinked? A hyperlink adds a link from our website to yours. New software allows us to track how many visits your site gets from ours.

6 Enhanced Web Listing Adds several new features to your business directory listing: Highlighted listing pulled to top of the business category 1500 Character Business description Five Bulleted Business Highlights Search Page Description and Logo Twelve Additional Keywords Ability to add pictures and You Tube Video to your page. Includes your hyperlink (savings of $25/yr) 25% off through March 31 st !

7 Speaking of You Tube…

8 HOT Deals! HOT Deals! are a web based coupon platform available on THE CHAMBER website. Think Groupon only better! Use them to advertise:Be seen by members and the community Closeout item-Through Monday Morning Coffee Special Rate-Chamber website Free Drink/Appetizer with a purchase-Chamber newsletter Buy-one, Get-one-Quarterly ads in The Cranberry Eagle The possibilities are endless!-On our Social Media pages HOT Deals start at just $25 a week! (or as low as $10 a week if you have an Enhanced Web Listing) Lots of exposure for one low price!

9 HOT Deals! Website has a dedicated page with links from multiple pages driving traffic to your deal The coupons can be printed out and turned in for the discount

10 Banner Advertisements Build brand awareness Top block placement on THE CHAMBER website Chamber websites typically have the best “click through” rate of any website

11 Limited Web Sponsorships Available Category Leader Sponsor Top Priority Placement Business Category Ad Quick-Link Results Ad Recognition as a Sponsor Ad Display Tracking Premium Visibility Sponsor Top Priority Placement Business Category Ad Quick-Link Results Ad Alpha/Keyword Listing Ad Home Page ad One additional page of our choice Recognition as a Sponsor Ad Display Tracking 25% off through March 31 st !

12 Limited Web Sponsorships Available Business Directory/Specific Page ad Business Category or an ad on the page of our choice Recognition as a Sponsor Ad Display Tracking Your ad HERE!: Business Directory Event Calendar Job Postings Hot Deals Any page on our website is available

13 Why spend more to advertise on-line? Members with Enhanced Web Listings are currently getting 5x the traffic as other members Members with a HOT Deal are averaging 50 views per month (3x more than a basic member) One Member with a banner ad has had 4,500 “impressions” in the past month!

14 Questions?

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