Presentation on theme: "Queens and Manhattan Sellers PREPARED FOR. 12 1 National Association of REALTORS ®, Profile of Home Buyers and Sellers, 2010 Online Marketing Plan Almost."— Presentation transcript:
12 1 National Association of REALTORS ®, Profile of Home Buyers and Sellers, 2010 Online Marketing Plan Almost 90% of home buyers and sellers use the internet to search for their home 1 Reach the widest audience of potential buyers More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date ALMOST 90% OF HOME BUYERS AND SELLERS USED THE INTERNET TO SEARCH FOR THEIR HOME HOME BUYERS AND SELLERS - 2010
14 Source: National Association of REALTORS ®, Profile of Home Buyers and Sellers, 2010 Where Buyers Found Homes 37% of buyers found a home via the internet – up from 8% in 2001
15 5 Source: National Association of REALTORS ®, Profile of Home Buyers and Sellers, 2010 2002: Internet surpassed print ads 2004: More buyers found their home on internet than from signs 2009: The internet is THREE TIMES as powerful as signs How Buyers Found Their Homes
16 For illustrative purposes. Varies by broker and region. BUYERS WHO ARE JUST ON REALTOR.COM ® BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM ® PRINT ADS BUYERS SEARCH OUR LOCAL WEB SITE Best of All Worlds I market to buyers who are on our site PLUS buyers who have not yet picked a broker.
17 comScore, Media Metrix, Key Measures Report, February 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers REALTOR.com ® Facts That Matter Visitors on REALTOR.com ® stay longer than on other comparable sites. They take another look at a property and really comb through the details Visitors on REALTOR.com ® also come back more often than on any other comparable site
18 Social Networking I will use social networking as a non-intrusive way to keep my network apprised of your listing
19 I will make yours stand out Because REALTOR.com ® has millions of listings…
20 Buyers who are searching in this neighborhood can find me through REALTOR.com ® mobile marketing. REALTOR.com ® Apps Mobile Marketing Plan Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment
How will I showcase your home to the most buyers? I will help your home rise to the top of the search, above other homes, by adding more photos Showcase Listing Enhancements Screen shots represent site as of publication date. Site subject to change without notice.
22 How will I showcase your home to the most buyers? I place my cell phone number at multiple points to increase buyer calls for your property Showcase Listing Enhancements Screen shots represent site as of publication date. Site subject to change without notice. 347-249-9884
23 Close to 173 million Americans watch videos on the internet every month 1 How will I showcase your home to the most buyers? I will make your home stand out with a video or virtual tour Showcase Listing Enhancements 23 1 comScore, Media Metrix, January 2011 Screen shots represent site as of publication date. Site subject to change without notice.
24 Local and regional buyers make up half of the market I will post your Open House on the website where more consumers are doing research Those who know the neighborhood may refer their friends to your Open House Open Houses Showcase Listing Enhancements
33 Online Listing Performance Report Weekly tracking report shows how many buyers are looking at your home
Thousands of home buyers sign- up for home search assistance on REALTOR.com ® each month Buyer Assist BY REALTOR.COM ® To help buyers find your home, I am 1 of only 2 agents positioned on REALTOR.com ® in the zip code where your home is located. This exclusive program enables me to guide home buyers towards the purchase of a home during a critical phase of their search Screen shots represent site as of publication date. Site subject to change without notice.
Locally, regionally, nationally and internationally 28 Move-up buyers Featured Homes ™ First time homeowners Local buyers Relocation buyers Investors Foreign buyers
I can make your home the first one buyers see Triple the number of buyers who see your home Exclusive position gets your home seen before all others Featured Homes ™ 29 Screen shots represent site as of publication date. Site subject to change without notice.
32 Top Producer 8i ® helps convert more internet buyers Top Producer ®
24 Showcase Listing Enhancements I will enhance your listings on the top websites, including REALTOR.com ®, with the features buyers want most Featured Homes TM Your home will have premium positioning on the #1 real estate search site, 1 REALTOR.com ® Mobile Reach Your property will appear on the REALTOR.com ® mobile app so mobile consumers can find your home Facebook ® Application I will display your property on my social media sites such as Facebook ® and Twitter TM Top Producer ® 8i My data system helps manage prospective buyers so that I never miss an inquiry, request or referral Online Marketing Advantage Buyer Assist by REALTOR.com ® More people will potentially see your home helping create more demand 1 comScore, Media Metrix, February 2011